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Atlanta Summer
Wednesday, June 10, 2015
1:30 pm - 3:00 pm
117 
You Know What to Measure - But How Do You Actually Measure It?


Regardless of booth size and investment level, measurement has become an integral part of many companies' event marketing endeavors. This interactive, introductory-level session is designed for exhibit managers at all levels who want to learn step-by-step how to:

•  Develop measurable objectives

•  Determine the best research methodology

•  Keep timeliness and simplicity of measurement in mind

•  Understand sample size and response rates

•  Develop objective-based survey questions

•  Utilize RFID, video, free tools, calculators and social media

•  Analyze and present results

•  Make sound decisions based on research



FACULTY:

Joe Federbush
As Vice President of Sales and Marketing for Exhibit Surveys, Inc., Joe has been developing research and measurement success stories for many of the world’s largest exhibitors and event producers. Back in 1988 Joe joined Exhibit Surveys and has worked in various positions from the ground up including IT and project management. In 2001 he became Director of Sales and Marketing and has been a top producer since being promoted to VP in 2008. Joe is a board member of TSEA, and an active contributor and member of IAEE, HCEA, and CEMA.

Connect with Joe Federbush:



Additional sessions presented by
Joe Federbush:
San Diego 9/29/2015
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts

San Diego 9/29/2015
How to Measure the Value of Trade Show Participation - Part II: Practical Application

Atlanta Fall 11/11/2015
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts

Atlanta Fall 11/11/2015
How to Measure the Value of Trade Show Participation - Part II: Practical Application




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