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EXHIBITORFastTrak
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Boston
Wednesday, July 16, 2014
1:30 pm - 3:00 pm

306 
An Introduction to Marketing Automation Tools: How To Maximize Your Efforts to Develop Quality Leads for Your Sales Team

Marketing automation tools have developed into sophisticated sales support mechanisms. Today, both large and small organizations are utilizing them to help turn one-time interactions into on-going prospects—with the goal of nurturing them into qualified leads and then customers. In this session we will share our prospective as a customer of marketing automation to:

•  Review the basic components of marketing automation tools

•  Learn how to help you score prospect interactions

•  Understand how to use the tools to support your integrated marketing efforts



FACULTY:

Roger May
Roger is currently Senior Marketing Director within Siemens Health Services. In this role he manages a team who is responsible for developing healthcare information technology (IT) Roger has spoken at many major healthcare conferences in the US including HIMSS, AHIMA, WEDI, and TEPR’s annual meetings and the National HIPAA Summit. He has also spoken at the HoSIT conference in Sweden.



Judy Volker
Judy is the Marketing Director for Iatric Systems Inc., a provider of integrated software applications, interfaces and reporting solutions for hospitals and healthcare systems. A three year member of the Exhibitor Magazine Advisory Board, Judy brings extensive global and domestic marketing experience ranging from a multi-billion dollar company (Steelcase, Inc.) to a mid-sized public color management corporation (X-Rite Inc.) and currently with Iatric Systems, Inc., a smaller privately held healthcare IT company.

Additional sessions presented by
Judy Volker:
Boston 7/17/2014
Profile In Excellence: Iatric Systems: Large Company Visibility for Smaller Companies




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