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Chicago
Tuesday, August 25, 2015
9:00 am - 10:30 am
101 
Overcoming the Fear of ROI - Part I


We go to shows. We get everything done on time and within budget. We arrange rooms and staffing schedules. But when do we measure our results? In this hands-on workshop, we will explore the following:

•  What is measurement and why it's imperative

•  The difference between ROO and ROI

•  The four steps in the measurement process

•  What can be measured

•  Different types of measurement

•  How to report results and use data to improve performance



FACULTY:

Holly Stevens
Holly Stevens is President & CEO of marketech360, an organization specializing in exhibitor staff training and performance measurement. Holly is a veteran trade show expert bringing over 25 years’ experience in both corporate and convention marketing. Through her diverse background, experience, and MBA in Marketing, she brings a unique perspective of continuous improvement to the trade show environment. She has presented at a variety of conferences, including HCEA, FastTrak and eTrak.

Additional sessions presented by
Holly Stevens:
Chicago 8/25/2015
Overcoming the Fear of ROI - Part II

Atlanta Fall 11/12/2015
Think Big: Produce Impressive Results with a Small Booth and Budget

Atlanta Fall 11/12/2015
Maximize Your Return with Effective Staff Selection and Preparation




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