ExhibitorFastTrak - Regional EXHIBITOR Conferences

Chicago
Tuesday, August 20, 2013
9:00 am - 10:30 am

420 NEW
Building a Roadmap to a Successful Event

As an event manager, you need to be able to keep sight of the big picture even while you’re breaking down the tactical tasks into workable parts to get it done. In this interactive session including examples from a case study, we’ll discuss three key steps to consider when building the overall strategy for a successful event to help you keep your eye on the ball. When we’re finished, you’ll have an outline that will help you develop your road map to success, including:

•	Building your plan

•	Building your budget

•	Building your staff

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FACULTY:

Susan Brauer, CME
is president of Brauer Consulting Group, an affiliate of marketech360. Susan has been involved in the exhibition industry for more than 20 years and has a wide range of face-to-face marketing experience. In addition to providing consultative solutions and hands-on assistance to clients, she sits on the board of the Upper Midwest Exhibit Designers and Producers Association (UMEDPA) and is a member of the National EDPA. Susan's passion is to help companies maximize their trade show and event participation by helping them build strategies to achieve measurable value.

Connect with Susan Brauer:

Additional sessions presented by
Susan Brauer:
Chicago 8/20/2013
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