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Chicago
Tuesday, August 12, 2014
9:00 am - 10:30 am

108 
ADVANCED LEARNING SESSION:
Understanding the Attendee Journey

When event professionals can identify preferences and behaviors of certain groups, they can draw solid conclusions surrounding the attendees and effectiveness of the overall event. In this session, you’ll learn to combine the most relevant types of measurement technologies to help understand the complete attendee journey for individuals or selected groups, inlcuding:

•  Necessary metrics to capture and analyze attendee interests, behaviors and preferences

•  Benefits associated with the analytics of tracking booth visitors

•  How understanding the attendee journey can help you increase sales and revenue



FACULTY:

Roger Lewis
Roger Lewis is considered a leading authority in business intelligence applying RFID technologies to tradeshows, conferences and events. He is the executive vice president for Alliance Tech and has 15 years of sales and experiential marketing experience. Under his management, Alliance Tech has become the number one provider of event intelligence for Fortune 500 companies.

Connect with Roger Lewis:



Additional sessions presented by
Roger Lewis:
Chicago 8/12/2014
Near Field Communication: Will it Change the Face of Event Technology?




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