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EXHIBITORFastTrak
Charlotte, NC
Jun. 14-17
Chicago, IL
Aug. 23-26
Providence, RI
Sep. 27-30
Sacramento, CA
Nov. 1-4
CTSM at
FastTrak
Register
Today!
Chicago, IL
Tuesday, August 23, 2016
9:00 am - 12:30 pm
318 
Half-Day Workshop:
How to Write Your Social Media Plan in Eight Steps


Attendees must bring their own laptop with a power cord.

This workshop will help you craft a clear path to social media success with a plan that will win managementís approval. During the workshop, youíll work on your unique plan. Learn to:

•  Define social media

•  Demonstrate the opportunity presented by social media networks

•  List tangible business goals that can be attained through your plan

•  Plan a timeline to achieve your goals

•  Set realistic expectations for your company and yourself

•  Ask for resourcesódollars, technology, etc.

•  Identify social media resources

•  Create an urgent call to action

CTSM 5
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.



FACULTY:

Sofia Troutman
Sofia Troutman is the Customer Engagement and Industry Relations Manager for Skyline Exhibits. An experienced marketing professional with branding, innovation and product commercialization expertise. She leads Skylineís marketing efforts in customer engagement, exhibitor education, industry relations and market research. Sofia has more than a decade of experience with both B2B and consumer packaged goods companies and an MBA from the University of Arizona Eller College of Management with an emphases in marketing and entrepreneurship.

Connect with Sofia Troutman:






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