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EXHIBITORFastTrak
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Chicago
Wednesday, August 26, 2015
9:00 am - 10:30 am

403 
Small Exhibitors: Increase Success with Activities Outside Your Booth

When it comes to a small exhibit, achieving success often requires thinking outside the booth. This session will teach you to identify and maximize opportunities that lie beyond the confines of your exhibit space. From private dinners to hospitality suites to golf tournaments, we’ll explore how to create and select activities that will increase your trade show ROI. Join us to learn how to:

•  Research opportunities beyond your booth

•  Select the opportunities that will deliver the highest ROI

•  Manage all of these activities simultaneously

•  Gather data to measure the success of each component of your outside-the-booth trade show participation



FACULTY:

Ashley Backhus, CTSM
Ashley Backhus, CTSM, Communications Consultant and President of Etap Communications, supporting clients with their trade show planning organizing and implemenetation; social media marketing; and strategic planning. She has been involved in trade shows since 2004 and fell into the world of training through her experience managing trade shows.

Connect with Ashley Backhus:






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