Chicago Wednesday, August 13, 2014 9:00 am - 10:30 am
Building a Successful Trade Show Social Media Campaign - Part I
This is part one of a two-part session. You must register for both this session and session 324.
With so many social media platforms, such as Twitter, YouTube, LinkedIn, Facebook and more, how can you develop a cohesive strategy to increase visibility, recognition, and results for your trade show programs? In this interactive, two-part session, learn the right tools to strategize and execute an effective social campaign, including:
Best practice examples of how a variety of brands are successfully using social media with their trade shows
Applying key components of a robust, integrated social media campaign
A hands-on, step-by-step process activity to developing a model campaign for your own programs
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Richard Norby is vice president of creative services, and director, research and development for Live Marketing. With them for nearly 20 years, Norby has served as writer, trainer, measurement consultant, and senior creative director. He nurtures and directs the online and digital resources of Live Marketing, helping clients develop integrated trade show and event marketing programs using the latest tools and technologies.
Elle Kane is creative director for Live Marketing, responsible for developing and implementing in-person events and online programs to bring clients’ brands to life. She has helped Fortune 100s to small start-ups integrate technology into programs—including real-time Twitter programs, microsites, guerilla marketing campaigns, and on- and off-the-show floor activities.