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EXHIBITORFastTrak
Charlotte, NC
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Providence, RI
Sep. 27-30
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Nov. 1-4
CTSM at
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Providence, RI
Thursday, September 29, 2016
3:00 pm - 4:30 pm
332 
Advanced Learning Session:
The 360-Degree Event Plan: From Portfolio Definition to Experience Design


Building the right event portfolio is the first step in creating a successful event marketing program. Then, once your portfolio is defined, you need to create a plan that delivers optimal visitor experiences and maximizes the impact of your investment. Regardless of your budget or the size of your program, this session will give you tools to take a more impactful approach throughout the lifecycle of your events. Learn to:

•  Build an optimal event portfolio that supports your business objectives

•  Take a more strategic approach to creating your event experiences

•  Create a measurement framework that allows you to report back on your event’s impact




FACULTY:

Lisa Lawley, CTSM, Diamond Level
Lisa Lawley, CTSM, Diamond Level, is a Senior Event Program Manager at Cisco, the worldwide leader in IT. Lawley has 18 years of industry experience overseeing exhibits for many of Cisco’s trade shows and events, and managing the Cisco portables program. She received her CTSM certification in 2008 and her CTSM Diamond Level upgrade in 2012. She currently serves as EXHIBITORLIVE Conference Advisory Board member, CTSM Portfolio Advisor, and CTSM Program Mentor.



Michelle Hernandez
Michelle Hernandez has over 17 years of high tech marketing experience. Currently, she is a Global Event Strategy lead at Cisco Systems – providing strategic planning and consulting services to optimize event outcomes and investments. Her previous employment history includes experience on both on the client and agency side, including employment at IBM and George P. Johnson.




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