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EXHIBITORFastTrak
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San Diego
Thursday, October 01, 2015
10:45 am - 12:15 pm
20415  CTSM  
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success


If you want an event, whether it is large or small, that generates high ROI, a staff briefing is a critical ingredient. In this interactive, hands-on session you will learn what agendas and techniques work, how to achieve management buy-in and get staffers to attend your pre-show, at-show and post-show meetings. You will explore:

•  What types of pre-show meetings work best

•  Who should be involved in planning and conducting the meetings

•  A variety of training techniques that work to prepare, update, and report to the staff

•  Using outside talent and supporting tools



FACULTY:

Marc Goldberg, CME
Marc L. Goldberg, CME, Associate, Marketech360 A retired seasoned executive, Marc brings over 40 years of experience to his SCORE volunteer work, his marketing and small business seminars. During the past three decades, he has worked in all facets of domestic and international marketing and has devoted himself to maximizing the results attainable through performance measurement. The company he founded, Marketech specializes in exhibitor staff training and measuring results at trade shows and events. As a SCORE Mentor, Marc serves start-ups, small businesses wanting to grow and strategic planning for nonprofits. He is the author of "Small Doesn't Mean Second Rate" – a reference workbook for the under 400 square foot exhibitor, "Exhibiting in Mexico" and has developed the first software for measuring exhibit performance – "Measurement Made Easy". His White Paper – "The Future of Healthcare Exhibit is in Learning" was a landmark study defining best practices in this vertical industry segment.

Additional sessions presented by
Marc Goldberg:
San Diego 9/30/2015
Get Ready! The Industry is Changing

Atlanta Fall 11/11/2015
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Atlanta Fall 11/12/2015
Maximize Your Return with Effective Staff Selection and Preparation




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