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EXHIBITORFastTrak
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San Diego
Thursday, October 02, 2014
10:45 am - 12:15 pm

31514  CTSM  
Integrated Marketing Communications

Empowering your events with an integrated marketing communication program can help drive the success you need. This session will help you leverage available marketing disciplines by:

•  Defining show objectives

•  Matching objectives to the correct marcom tactic

•  Recognizing your audience

•  Allocating your budget appropriately

•  Establishing potential success benchmarks

•  Understanding pre-show, on-site, and post-show tactics

•  Analyzing your results

This session offers real life examples to demonstrate effective, powerful, and integrated marketing strategies.



FACULTY:

Katharine Chestnut Klang, CTSM, Diamond Level
With 25+ years experience, Katharine started as an ad agency art director before transitioning to client-side marketing communications. Strategic planning and measurement of her own programs became her passion. Involvement in every level of the creative and marketing process, she brings a practical working knowledge to every project. Experience in a variety of industries: electronics, natural foods, software, and engineering among others, allows her to bring inventiveness to her solutions. She is a contributing writer for marketing publications and a regular at the Exhibitor Show for 13+ years on such topics of Strategic Planning, Measurement, Integrated Marketing Communications and more.

Connect with Katharine Chestnut Klang:



Additional sessions presented by
Katharine Chestnut Klang:
Atlanta 11/12/2014
Integrated Marketing Communications




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