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EXHIBITORFastTrak
Locations
Sessions
CTSM at FastTrak
Sponsor
Register
Atlanta
Wednesday, November 12, 2014
3:15 pm - 4:45 pm

31114  CTSM  
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program

Where does exhibit marketing fit within today’s concept of brand management? Both large and small exhibitors can play a major role in shaping and growing their company’s brand. This session will show you how to:

•  Use consistency to make your exhibit and event marketing stronger

•  Leverage brand assets throughout your organization

•  Train and use your staff to their fullest extent

•  Measure your results

•  Report your results in the context of brand building

•  Build consensus within management of your role in brand building

•  Learn from your customers the best way to communicate your brand



FACULTY:

Scott Leech
is currently senior partner of BrandSpeak Communications. With over 20 years' experience creating and producing live events, Scott combines fundamental and effective communication strategies with a deep knowledge and passion for the most cutting-edge technology. This unique perspective helps unlock the full potential of video, web, digital and live presentations by ensuring the technologies used to deliver the message don't lose sight of the fundamentals of good storytelling.

Additional sessions presented by
Scott Leech:
Chicago 8/12/2014
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program




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© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 206 South Broadway, Suite 745, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott