WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
EXHIBITORFastTrak
Charlotte, NC
Jun. 14-17
Chicago, IL
Aug. 23-26
Providence, RI
Sep. 27-30
Sacramento, CA
Nov. 1-4
CTSM at
FastTrak
Register
Today!
Charlotte, NC
Wednesday, June 15, 2016
1:15 pm - 2:45 pm
205 
Advanced Learning Session:
Make Smarter Decisions to Maximize Your Show Outcomes


Stop exhibiting at the same show, year-after-year, regardless of the outcome. This session will teach you to make smarter decisions using all of the information at your disposal. We’ll look at a variety of exhibiting scenarios and assess options for alternative approaches to that show—such as expanding footprint, downsizing or even (the dreaded) not going! Receive useful templates and checklists. Leave ready to:

•  Think more strategically about your exhibit marketing plan

•  Evaluate when you should—and shouldn’t—exhibit

•  Determine when to change your exhibiting strategy to maximize your success




FACULTY:

Roger May
Roger is a VP in marketing at Optum. In this role he leads a team developing go to market strategies for a Healthcare IT portfolio. Roger has spoken at many major healthcare conferences as well as EXHIBITORLIVE, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.

Additional sessions presented by
Roger May:
Charlotte, NC 6/15/2016
The Art of Audience Engagement



Marc Goldberg, CME
Marc L. Goldberg, CME, Associate, marketech360 Marc brings over 40 years of experience to his marketing and business seminars. Marketech360 specializes in exhibitor staff training and measuring results at trade shows and events. He authored Small Doesn’t Mean Second Rate – a reference workbook for small exhibitors, created the first software for measuring exhibit performance – Measurement Made Easy and authored The Future of Healthcare Exhibit is in Learning, a study defining best healthcare exhibiting practices

Connect with Marc Goldberg:



Additional sessions presented by
Marc Goldberg:
Charlotte, NC 6/15/2016
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Providence, RI 9/28/2016
Did the Strategies and Tactics Work?

Providence, RI 9/28/2016
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success

Sacramento, CA 11/1/2016
Using Benchmarks to Support Strategies and Tactics

Sacramento, CA 11/2/2016
Did the Strategies and Tactics Work?

Sacramento, CA 11/3/2016
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success




Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Additional Content
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Exhibition
Who Attends
Certification
Get the Brochure
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Sessions
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Euroshop Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott