Sessions
Boston July 16-18
Chicago Aug 20-22
San Diego Sep 24-26
Atlanta Nov 5-7
101
Half-Day Workshop: Overcoming the Fear of ROI
103
NEW
Measuring Soft Objectives
10513
CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
107
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different
108
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different (continued)
10813
CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
109
How to Measure the Value of Trade Show Participation - Practical Application: Part II
115
How to Create Event Communications That Attract and Sell Customers ... and Even Impress the Company President
118
You Know What to Measure - But How Do You Actually Measure It?
120
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
122
NEW
Effective Methods for Measuring Awareness
124
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!
20113
CTSM
Selecting the Right Shows: The Critical Decision
20213
CTSM
Basic Project Management and Reporting Skills
203
NEW
Align Your Exhibit Face-to-Face Interactions with What Attendees Value Most
20313
CTSM
The Nuts and Bolts of Budgeting for Results
20413
CTSM
Dont Skip the Meetings Pre-, At-, and Post-: Guideposts to Success
206
NEW
Four Keys to a Successful Negotiation
20613
CTSM
Show Operation Basics Part I: Pre-Show Planning
20713
CTSM
Exhibiting and the Law: What You Need to Know
209
NEW
Selecting the Right Event -The First Time
20913
CTSM
Show Operation Basics Part II: On-Site Implementation
210
Who's Minding the Booth?
21313
CTSM
Beyond the Basics of Booth Selling
214
Booth Basics Boot Camp: Lessons from the Trade Show Floor
222
Just Ask: Achieving Corporate Event Objectives through Negotiation in the New Economy
301
NEW
Using the Tech Toolbox to Meet Your Objectives
304
NEW
Creating an Internal Resource Guide for Your Booth Staff
306
NEW
Giving Your Event an Afterlife: Maximizing the Power of Video and Photos
30813
CTSM
Business Marketing Strategies and Trade Shows
309
NEW
Why Mobile Really Matters for Trade Shows and Events
310
NEW
Tap Your Agency to Super-Charge Your Content
31113
CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
31213
CTSM
Realizing Your Public Relations Potential
31513
CTSM
Integrated Marketing Communications
321
Making the Leap from Logistics Command to Brand Command
322
Advanced Learning Session: Taking Your Social Media to the Next Level
324
NEW
Authors Executive Series & Advanced Learning Session: Advanced Trade Show Selling Skills - Why Settle for Leads When You Can Get So Much More
326
NEW
Advanced Learning Session: Socialgraphics: Inspiring Trade Show Visitors To Share Your Content Across Their Social Networks
331
Advanced Learning Session: Exhibit Thinking 2.0
332
Demonstrations The Reason We Do Trade Shows
410
Half-Day Workshop & Advanced Learning Session: Event Portfolio Alignment
411
NEW
Sponsorships That Support Trade Show Success
414
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities
41613
CTSM
The Basics of Event Planning and Management
41713
CTSM
The Basics of Event Logistics and Implementation
41913
CTSM
Liquor Liability and the Law: What You Need to Know
420
NEW
Building a Roadmap to a Successful Event
422
NEW
From Marketing to Measurement: 10 Steps to a Great Corporate Event
511
NEW
Half-Day Workshop & Advanced Learning Session: Becoming Strategic Increases Your Personal Brand
515
NEW
Half-Day Workshop: Presentation Skills for Marketing Professionals
52113
CTSM
Negotiating Skills to Win
52313
CTSM
Communicating With Others: Essentials for Success
606
NEW
Advanced Learning Session: Employing Sensory Simulation in Face-to-Face Marketing
610
Gathering the RIGHT Crowd Engagement Strategies that Attract, Retain, and Qualify a Target Audience
61713
CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
621
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.
623
Taking Charge of Building Your New Exhibit
62413
CTSM
Green Trade Shows