Choose the cities, learning tracks, and sessions that match your learning goals.
Two session choices are scheduled concurrently so you can customize
your learning experience.
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Measurement & Results
Planning & Execution
Marketing & Communications
Corporate Events
Personal & Career
Exhibits & Experiences

Advanced Learning Sessions
Half-Day Workshops

BY LOCATION:
Boston
Chicago
San Diego
Atlanta






Sessions Boston
July 16-18
Chicago
Aug 20-22
San Diego
Sep 24-26
Atlanta
Nov 5-7
101 
Half-Day Workshop: Overcoming the Fear of ROI
103  NEW
Measuring Soft Objectives
10513  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
107 
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different
108 
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different (continued)
10813  CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
109 
How to Measure the Value of Trade Show Participation - Practical Application: Part II
115 
How to Create Event Communications That Attract and Sell Customers ... and Even Impress the Company President
118 
You Know What to Measure - But How Do You Actually Measure It?
120 
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
122  NEW
Effective Methods for Measuring Awareness
124 
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!
20113  CTSM
Selecting the Right Shows: The Critical Decision
20213  CTSM
Basic Project Management and Reporting Skills
203  NEW
Align Your Exhibit Face-to-Face Interactions with What Attendees Value Most
20313  CTSM
The Nuts and Bolts of Budgeting for Results
20413  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
206  NEW
Four Keys to a Successful Negotiation
20613  CTSM
Show Operation Basics – Part I: Pre-Show Planning
20713  CTSM
Exhibiting and the Law: What You Need to Know
209  NEW
Selecting the Right Event -The First Time
20913  CTSM
Show Operation Basics – Part II: On-Site Implementation
210 
Who's Minding the Booth?
21313  CTSM
Beyond the Basics of Booth Selling
214 
Booth Basics Boot Camp: Lessons from the Trade Show Floor
222 
Just Ask: Achieving Corporate Event Objectives through Negotiation in the New Economy
301  NEW
Using the Tech Toolbox to Meet Your Objectives
304  NEW
Creating an Internal Resource Guide for Your Booth Staff
306  NEW
Giving Your Event an Afterlife: Maximizing the Power of Video and Photos
30813  CTSM
Business Marketing Strategies and Trade Shows
309  NEW
Why Mobile Really Matters for Trade Shows and Events
310  NEW
Tap Your Agency to Super-Charge Your Content
31113  CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
31213  CTSM
Realizing Your Public Relations Potential
31513  CTSM
Integrated Marketing Communications
321 
Making the Leap from Logistics Command to Brand Command
322 
Advanced Learning Session: Taking Your Social Media to the Next Level
324  NEW
Authors Executive Series & Advanced Learning Session: Advanced Trade Show Selling Skills - Why Settle for Leads When You Can Get So Much More
326  NEW
Advanced Learning Session: Socialgraphics: Inspiring Trade Show Visitors To Share Your Content Across Their Social Networks
331 
Advanced Learning Session: Exhibit Thinking 2.0
332 
Demonstrations – The Reason We Do Trade Shows
410 
Half-Day Workshop & Advanced Learning Session: Event Portfolio Alignment
411  NEW
Sponsorships That Support Trade Show Success
414 
Advanced Learning Session: Steps for Developing an Event Strategy that Matches Your Company's Business Priorities
41613  CTSM
The Basics of Event Planning and Management
41713  CTSM
The Basics of Event Logistics and Implementation
41913  CTSM
Liquor Liability and the Law: What You Need to Know
420  NEW
Building a Roadmap to a Successful Event
422  NEW
From Marketing to Measurement: 10 Steps to a Great Corporate Event
511  NEW
Half-Day Workshop & Advanced Learning Session: Becoming Strategic Increases Your Personal Brand
515  NEW
Half-Day Workshop: Presentation Skills for Marketing Professionals
52113  CTSM
Negotiating Skills to Win
52313  CTSM
Communicating With Others: Essentials for Success
606  NEW
Advanced Learning Session: Employing Sensory Simulation in Face-to-Face Marketing
610 
Gathering the RIGHT Crowd – Engagement Strategies that Attract, Retain, and Qualify a Target Audience
61713  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
621 
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.
623 
Taking Charge of Building Your New Exhibit
62413  CTSM
Green Trade Shows

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