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Measurement & Results
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Exhibits & Experiences

Advanced Learning Sessions
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Attendance by industry suppliers is not permitted.






SPONSORED BY:
Sessions Boston
July 15-17
Chicago
Aug 12-14
San Diego
Sep 30-Oct 2
Atlanta
Nov 11-13
101 
Half-Day Workshop: Overcoming the Fear of ROI
104 
Advanced Learning Session: Measurement – Did the Strategies and Tactics Work?
10514  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
108 
Advanced Learning Session: Understanding the Attendee Journey
10814  CTSM
How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
109 
How to Measure the Value of Trade Show Participation - Practical Application: Part II
112 
Effective Methods for Measuring Awareness
117 
You Know What to Measure - But How Do You Actually Measure It?
123 
Make That Show Count: Powerful Strategies to Convert Leads to Sales
124 
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!
20114  CTSM
Selecting the Right Shows: The Critical Decision
20214  CTSM
Basic Project Management and Reporting Skills
20314  CTSM
The Nuts and Bolts of Budgeting for Results
20414  CTSM
Don’t Skip the Meetings – Pre-, At-, and Post-: Guideposts to Success
206 
Staffing is Key: Why Selecting the Right Staff and Giving Them the Right Tools is Your Secret to Exhibiting Success
20614  CTSM
Show Operation Basics – Part I: Pre-Show Planning
20714  CTSM
A Primer in Exhibit Law: A 90-Minute Review of the High-End Legal Concepts that Govern Your Life, and Practical Advice to Keep You Compliant
20914  CTSM
Show Operation Basics – Part II: On-Site Implementation
211 
Authors Executive Series: Do More with Less: The Rise of Free or Very Low Cost Web Tools for Meeting and Exhibition Professionals
21314  CTSM
Beyond the Basics of Booth Selling
219 
Half-Day Workshop: There's an App for That: Using iPads, Tablets and Other Mobile Devices for Exhibitions and Events
220 
Get Ready! The Industry is Changing
221 
Are You Game?
301 
Do You Have a Digital Playbook for Your Exhibit Program?
303 
Profile In Excellence: Iatric Systems: Large Company Visibility for Smaller Companies
306 
An Introduction to Marketing Automation Tools: How To Maximize Your Efforts to Develop Quality Leads for Your Sales Team
308 
Unleashing the Power of Social Media - Part I
30814  CTSM
Business Marketing Strategies and Trade Shows
31114  CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
31214  CTSM
Realizing Your Public Relations Potential
314 
Using Target Audience Profiles to Create Memorable Events that Drive Results
315 
Building a Successful Trade Show Social Media Campaign - Part I
31514  CTSM
Integrated Marketing Communications
316 
Advanced Learning Session: Exhibit Thinking 2.0
323 
Unleashing the Power of Social Media - Part II
324 
Building a Successful Trade Show Social Media Campaign - Part II
401 
Mastering the Meeting Maze
406 
Half-Day Workshop & Field Trip: The Best Thing is Being There – Site Inspection Workshop
407 
Risk Avoidance Contracting Essentials for the Independent Meeting Planner
409 
Formulas That Can Save You Money
411 
Near Field Communication: Will it Change the Face of Event Technology?
415 
From Marketing to Measurement: 10 Steps to a Great Corporate Event
41614  CTSM
The Basics of Event Planning and Management
417 
Building a Roadmap to a Successful Event
41714  CTSM
The Basics of Event Logistics and Implementation
418 
Successfully Incorporate Celebrities and Entertainment into Your Events
502 
Half-Day Workshop: Women in Command: A Business Guide for the Successful Woman
503 
Where Are You Headed and How Will You Get There in Two Years, Five Years?
52114  CTSM
Negotiating Skills to Win
52314  CTSM
Communicating With Others: Essentials for Success
605 
Small Booth and Budget with Big Results: Think Big, Don't Let Your Small Booth Keep You Down
606 
Advanced Learning Session: Employing Sensory Simulation in Face-to-Face Marketing
610 
Dealing with Distractions
616 
From "Whoops!" to "WOW!"
61714  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
621 
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.
62414  CTSM
Green Trade Shows
627 
Taking Charge of Building Your New Exhibit
72214  CTSM
International Events: Expanding Your Global Reach

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