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Measurement & Results
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Exhibits & Experiences
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Advanced Learning Sessions
Half-Day Workshops

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Atlanta Summer
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Please note:
Attendance by industry suppliers is not permitted.






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Sessions Atlanta
Summer

June 9-11
Chicago
Aug 25-27
San Diego
Sep 29-Oct 1
Atlanta
Fall

Nov 10-12

101 
Overcoming the Fear of ROI - Part I

102 
Half-Day Workshop:

Connect the Dots: How to Match Measurement to Business Objectives

10515  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

10815  CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts

109 
How to Measure the Value of Trade Show Participation - Part II: Practical Application

110 
How To Quickly Improve Lead Quality, Reporting and Sales Conversion

112 
Effective Methods for Measuring Awareness

117 
You Know What to Measure - But How Do You Actually Measure It?

120 
Half-Day Workshop & Advanced Learning Session:

Maximize Your Return with Effective Staff Selection and Preparation

122 
Make That Show Count: Powerful Strategies to Convert Leads to Sales

123 
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!

124 
Overcoming the Fear of ROI - Part II

20115  CTSM
Selecting the Right Shows: The Critical Decision

20215  CTSM
Basic Project Management and Reporting Skills

20315  CTSM
The Nuts and Bolts of Budgeting for Results

20415  CTSM
Dont Skip the Meetings Pre-, At-, and Post-: Guideposts to Success

20615  CTSM
Show Operation Basics Part I: Pre-Show Planning

20715  CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice

208 
90 Cost-Cutting Tips and Tricks in 90 Minutes

20915  CTSM
Show Operation Basics Part II: On-Site Implementation

210 
A Guide to Completing Show Forms and Ordering Show Services

211 
Small Budgets Call for Big Plans

21315  CTSM
Beyond the Basics of Booth Selling

220 
Get Ready! The Industry is Changing

221 
Are You Game? New Approaches to Exhibit Staff Preparation

224 
How to Earn Buy-In and Budget for Enhanced Creative

302 
Move from "Roadie" to Trade Show "Rock Star"

308 
Unleashing the Power of Social Media

30815  CTSM
Business Marketing Strategies and Trade Shows

311 
Create a Speaker Program to Increase Results

31115  CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program

314 
Using Target Audience Profiles to Create Memorable Events that Drive Results

31515  CTSM
Integrated Marketing Communications

316 
Engage a Younger Audience with Digital Technology and Social Media

333 
The One Per Cent Solution: Ignore the Masses and Focus on Key Attendees

334 
Advanced Learning Session:

Exhibit Thinking 2.0

403 
Small Exhibitors: Increase Success with Activities Outside Your Booth

404 
Do You Understand the Big Picture? How to Think From a Program Perspective

406 
Half-Day Workshop & Field Trip:

The Best Thing is Being There Site Inspection Workshop

407 
Risk Avoidance Contracting Essentials for the Independent Meeting Planner

40915  CTSM
Formulas That Can Save You Money

410 
From Marketing to Measurement: 10 Steps to a Great Corporate Event

502 
Half-Day Workshop:

Women in Command: A Business Guide for the Successful Woman

503 
The Future is Now! Its in Your Hands So Start Planning

506 
Listening Like You Mean It, Speaking Like You Heard It

511 
How to Work with Your Millennial Exhibit Staff

513 
Mind Your Own Business - Personal Promotion to Jump-Start Your Career

516 
Tips and Recommendations for Making the Best of Trade Show Travel

52115  CTSM
Negotiating Skills to Win

52315  CTSM
Communicating with Others: Essentials for Success

602 
Experiential Storytelling: Where Customer-Centric Content is King

605 
Think Big: Produce Impressive Results with a Small Booth and Budget

617 
Advanced Learning Session:

Best Practices for the New Generation Of Holograms: Engagement and Analytics

61715  CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know

62115  CTSM
Collaborate. Create. Succeed. Maximize Results Through the Power of Design.

624 
Green Trade Shows

632 
Taking Charge of Building Your New Exhibit

72215  CTSM
International Events: Expanding Your Global Reach

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