ExhibitorFastTrak - Regional EXHIBITOR Conferences

Choose the cities, learning tracks, and sessions that match your learning goals.
Two session choices are scheduled concurrently so you can customize
your learning experience. See our registration options.

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Measurement & Results

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Advanced Learning Sessions

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Sessions	Boston July 16-18	Chicago Aug 20-22	San Diego Sep 24-26	Atlanta Nov 5-7
101 Half-Day Workshop: Overcoming the Fear of ROI
103 NEW Measuring Soft Objectives
10513 CTSM Using Surveys to Measure Your Performance in Trade Shows and Events
107 Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different
108 Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different (continued)
10813 CTSM How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
109 How to Measure the Value of Trade Show Participation - Practical Application: Part II
115 How to Create Event Communications That Attract and Sell Customers ... and Even Impress the Company President
118 You Know What to Measure - But How Do You Actually Measure It?
120 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
122 NEW Effective Methods for Measuring Awareness
124 Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!