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Sessions Atlanta
Summer

June 9-11
Chicago
Aug 25-27
San Diego
Sep 29-Oct 1
Atlanta
Fall

Nov 10-12

101 
Overcoming the Fear of ROI - Part I

102 
Half-Day Workshop:

Connect the Dots: How to Match Measurement to Business Objectives

104 
Advanced Learning Session:

Did the Strategies and Tactics Work?

10515  CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events

10815  CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts

109 
How to Measure the Value of Trade Show Participation - Part II: Practical Application

110 
How To Quickly Improve Lead Quality, Reporting and Sales Conversion

112 
Effective Methods for Measuring Awareness

117 
You Know What to Measure - But How Do You Actually Measure It?

120 
Half-Day Workshop & Advanced Learning Session:

Maximize Your Return with Effective Staff Selection and Preparation

122 
Make That Show Count: Powerful Strategies to Convert Leads to Sales

123 
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!

124 
Overcoming the Fear of ROI - Part II

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