Boston July 16-18
Chicago Aug 20-22
San Diego Sep 24-26
Atlanta Nov 5-7
Half-Day Workshop: Overcoming the Fear of ROI
NEW Measuring Soft Objectives
CTSM Using Surveys to Measure Your Performance in Trade Shows and Events
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different
Riding the Winds of Change: To Exhibit or Not to Exhibit or Do Something Totally Different (continued)
CTSM How To Measure the Value of Trade Show Participation - Basic Concepts: Part I
How to Measure the Value of Trade Show Participation - Practical Application: Part II
How to Create Event Communications That Attract and Sell Customers ... and Even Impress the Company President
You Know What to Measure - But How Do You Actually Measure It?
How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
NEW Effective Methods for Measuring Awareness
Setting Measurable Objectives: Get Past the Fuzzy Factor and Focus!