DEBORAH ADLER


Deborah Adler is the principal designer and the inspiration behind the Target ClearRxsm system. Motivated by a desire to make people's lives easier and safer, she designed a comprehensive system for packaging prescription medicine as her Master's thesis. The result: a completely reinvented prescription bottle and label. In 2004, she brought this innovation to Target, and together they developed the ClearRx system.

Currently Deborah is a senior designer at the multi-disciplinary design firm Milton Glaser Inc. in New York City, where she works directly with the legendary Milton Glaser. In her role, Adler provides solutions to clients seeking new directions in visual communications, signage programs and brand identity. Her work ranges from identity systems, magazines and book jackets to product packaging, restaurant interiors and stadiums.

Adler’s work with the comprehensive new prescription dispensing system awarded her the Master of Fine Arts Design award from the School of Visual Arts. Her work has been shown at the Art Director’s Club in New York and at New York’s renowned Museum of Modern Art (MOMA). Her work was featured in Graphis Design Annual, Design Life Now: National Design Triennial 2006, New York Magazine, and on NBC Nightly News, CBS Sunday Morning and National Public Radio. Her ClearRxsm was in the New York Times Magazine “The Year in Ideas” issue of 2005 and listed as “The Best Inventions of 2005? in Time Magazine and Business Week.

Born in Rockland County, New York, Adler earned a Bachelor of Fine Arts degree with honors from the University of Vermont in 1997. Adler received her Master of Fine Arts in Design from the School of Visual Arts in New York City in 2002.

website: www.miltonglaser.com