Where To? (Adaptive Environments and Other New Quests in Exhibit Design)
Lars Uwe Bleher - completed projects: Mercedes-Benz Center Paris; Mercedes trade-show booths in Frankfurt, Geneva, Paris, and Detroit; DaimlerChrysler exhibitions in Washington, D.C., and Tokyo; a transport exhibit at the Deutsches Museum in Munich; a science and technology exhibit in Hannover, Germany. For decades the disciplines of museum exhibition design and trade fair shows remained separate. New demands on museums, and new technologies for presenting information have brought the areas of practice closer. But some design agencies saw and even anticipated the potential of bringing these skills together. "We entertain and educate at the same time, without giving people a headache," principal Lars Uwe Bleher says. length 6:34
