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Franco Lodato
Chief Designer
Pininfarina Extra
Franco Lodato is to the design world what Santiago Calatrava and Renzo Piano are to the world of architecture," says Jens Bernsen, the internationally acknowledged design strategist and author of "Bionics in Action: The Design Work of Franco Lodato". "Bionics draws from the simplicity, efficiency, functionality, and beauty of design in nature and applies these principles to the design of everyday things," said Franco Lodato, IDSA. "No matter what product you are designing, nature is always the best database. There is more in the world to be discovered than there is to be invented." Lodato's approach is based on holistic consideration of the users' experience. As chief designer for Motorola iDEN Subscribers Group, he was the design strategist and visionary of new phones and co-branding for Nextel/Sprint products and its partners worldwide, including the Wearables Offspring concepts, NASCAR series, Phat Farm, Baby Phat, and the special edition phone for Bloomingdale's. He holds 45 US design and implementation patents in very well known consumer products. A native of Italy, Lodato is a graduate of the Istituto Europeo di Design in Milan and the Venezuelan Institute of Technology. He holds degrees in both design and biology, as well as patents on many well-known household products. His recent design work on the Maserati Birdcage 75 won the prize for Best Concept Car at The Geneva Car Show in March 2005 and the Concourse d'eleganze at Pebble Beach USA in August 2005.
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