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Jan Lorenc
Co-Principal
Lorenc and Yoo
Forget the conventional wisdom about finding your niche, Jan Lorenc's reputation is built not on a signature style, but on versatility. The Polish-born Lorenc describes his 24-year-old firm, Roswell, Ga,-based Lorenc + Yoo Design, as an "environmental communication design" fim. This Sufficiently broad description excompasses signage, sculpture and retail space, as well as furniture exhibit design for an international client base that includes Sony-Ericson, Haworth Furniture Co., Lifetime Television and Georgea-Pacific.
Lorenc conciders himself a storyteller, someone his clients hire to reflect their culture, not impose his own. "The story is the client's mission, and their message is the key from which we create the enviornment," he explains.
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