Why is Emotion the Next Battleground in Design? (The challenge of creating an object of immediate desire.)
Frank Stephenson is considered one of the hottest talents in the automotive design industry. He is the designer of the 2001 BMW MINI Cooper and the BMW X5. He moved to Ferrari/Maserati in 2002 as design director where he worked on the Ferrari F430, Ferrari FXX and Maserati MC12, as well as overseeing Pininfarina's work on the Maserati Quattroporte, Ferrari 612 Scaglietti and Ferrari 599 GTB Fiorano. Today, at age 47, Stephenson is head of the Fiat, Lancia and Light Commercial Vehicle Design Centers in Turin, Italy. length 7:02
