FRANK STEPHENSON, AUTOMOTIVE DESIGNER

Why is Emotion the Next Battleground in Design?
(The challenge of creating an object of immediate desire.)

Frank Stephenson takes us inside the creation of the Mini Cooper.    length 7:02

LARRY KEELEY, INNOVATION GURU

What Matters Most to People Now?

Larry talks about invention vs. innovation and the best place to see lighting energy at its best. Is it Las Vegas? New York? Try Helsinki, Finland. Watch the video to find out why.    length 9:53

FRANCO LODATO, BIO-DESIGNER

What is Common Sense?

RICHARD SAUL WURMAN, INFORMATION ARCHITECT

Why do the great cities of the world have no comparative data?

Richard Saul Wurman inspires with his dream of 19-20-21: A collection of comparative data on 19 cities of the world that will have more than 20 million people in the 21st century - answering the questions of why we need it, and how he plans to build it.   length 7:16

JENNIFER SIEGAL, MOBILE STRUCTURE ARCHITECT

How is technology helping to form new communities?

Jennifer Siegal defines Mobile Architecture and champions the design of structures that "rest lightly upon the ground".    length 3:01

RON POMPEI, TRANSFORMATIVE ENVIRONMENT DESIGNER

In what ways are transformational information changing?

Pompei illustrates trends in experiences people are seeking, often blending commerce, culture, and community.    length 6:38

YARON KOPEL, RETAIL EXPERIENCE ENTREPRENEUR

How can packaging be more than just a box?

Yaron describes how his shoe package design extends the experience of Te Casan all the way to the customer's closet.    length 6:38

LARS UWE BLEHER, ARCHITECT AND EXHIBITION DESIGNER

Where To? (Adaptive Environments and Other New Quests in Exhibit Design)

Lars discusses responsible, innovative, and effective experience design and showcases the Sky Arena project, a city-wide display which resulted in a new metropolitan trademark for Frankfurt, Germany.    length 6:34

HOMARO CANTU, MOLECULAR GASTRONOMIST

Why Do We Eat the Way We Do?

Chef Cantu explains why we eat the way we do, illustrating the process of innovation in his laboratory/kitchen with 3 dishes from Moto Restaurant.    length 7:46