Certified Trade Show Marketer (CTSM)
The only university-affiliated certification program for trade show and event marketers.
Learn About the Program.

CTSM Required Sessions Scheduling Guide
To fulfill the educational component of the CTSM certification program, these 23 five-digit REQUIRED sessions must be taken,
along with any five ELECTIVE (three-digit) sessions offered at EXHIBITOR conferences, for a total of 28 sessions.
Mon
Mar 13
Tue
Mar 14
Wed
Mar 15
Thu
Mar 16
10517 CTSM
Using Surveys to Measure Your Performance in Trade Shows and Events
10 AM
10817 CTSM
How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
3:45 PM 1 PM
20117 CTSM
Selecting the Right Shows: The Critical Decision
10 AM 10 AM
20317 CTSM
The Nuts and Bolts of Budgeting for Results
3:45 PM 8 AM
20417 CTSM
Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
3:45 PM
20617 CTSM
Show Operation Basics - Part I: Pre-Show Planning
8 AM 1 PM
20917 CTSM
Show Operation Basics - Part II: On-Site Implementation
10 AM 3 PM
30717 CTSM
Creative Thinking to Reinvigorate Your Program
8 AM 8 AM
30817 CTSM
Business Marketing Strategies and Trade Shows
3:45 PM 8 AM
31117 CTSM
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
3:45 PM
31317 CTSM
Beyond the Basics of Booth Selling
10 AM
31517 CTSM
Integrated Marketing Communications
3:45 PM
40217 CTSM
Basic Project Management and Reporting Skills
10 AM
40717 CTSM
Exhibit Law Primer: Legal Concepts and Practical Advice
3:45 PM
52217 CTSM
International Events: Expanding Your Global Reach
Offered at EXHIBITORFastTrak conferences or online via EXHIBITOR eTrak.
60917 CTSM
Formulas That Can Save You Money
Offered at EXHIBITORFastTrak conferences or online via EXHIBITOR eTrak.
61017 CTSM
The Basics of Event Planning and Management
8 AM
61117 CTSM
The Basics of Event Logistics and Implementation
10 AM
61717 CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
3:45 PM 3:45 PM
62017 CTSM
The @show Experience: Understand the Essentials of Exhibit Design
10 AM 8 AM
62117 CTSM
Collaborate, Create, Succeed: Maximizing Results Through the Power of Design
8 AM
72117 CTSM
Negotiating Skills to Win
10 AM 8 AM
72317 CTSM
Communicating with Others: Essentials for Success
8 AM 10 AM


Special notes for CTSM Candidates:
If the Sunday All-Day Workshop "Rookie Exhibitors' Quick Start Program: Hit the Ground Running (S212) is taken, sessions 20617 and 20917 do not need to be taken.

Session 30817 may be waived by candidates with a marketing degree, and replaced with an elective.

These sessions will be most beneficial if taken in order: 20617 followed by 20917, 61017 followed by 61117.

To receive credit on your transcript, be sure to take the quizzes online at www.CTSM.com/quizzes for each of your sessions taken. Quizzes must be taken within two weeks following EXHIBITORLIVE.

Save all of your session handouts. You will need them to prepare for the final exam.

Trade show and event managers who have five or more years of experience are eligible to replace some of the more basic CTSM required courses with elective sessions, with prior approval. Use this form to request approval before registering.

We recommend including session 710, "Preparing, Developing, and Submitting a Quality CTSM Portfolio" as one of your 5 electives.


QUESTIONS?
Feel free to call or email our program administrator, Wendy Lewis at:
507.424.4881
wlewis@ctsm.com

Learn more about CTSM



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