Co-located with EXHIBITORLIVE

Preparing for the Next Chapter in Healthcare Convention Marketing
The healthcare convention playbook continues to rapidly evolve. Designed exclusively for healthcare marketers, associations and societies, this half-day workshop will provide you with best practices, trends and inspiration all designed to innovate your convention marketing programs.

With valuable content, an interactive format including activities and exercises integrated throughout, and opportunities for peer-to-peer learning and networking, walk away ready to:
   Understand macro trends and issues affecting healthcare convention marketing
   Develop a framework to elevate your planning process
   Apply new ideas and insights to your programs for better attendee engagement
   Align metrics to corporate goals


Schedule

1:30 - 2:15pm   Kick-off and Launch Session
Disruptive Innovations in Healthcare: How They are Changing Your Customers and What You Can Do Now
Presenter: Michael Young, Principal, BiomedwoRx: Life Sciences Consulting


2:20 - 2:45   Flash Talks
Actionable advice and proven best practices in two short, high-impact sessions, led by industry thought-leaders.

Flash Talk #1: Social Media in Healthcare Convention Marketing
Speaker: Joe Federbush, EVOLIO Marketing

Flash Talk #2: No Pain, No Gain: The consumerization of health tech and the empowerment it unleashes
Speaker: Frank McGillin, Chief Commercial Officer, NeuroMetrix


2:45 - 3:00pm   Break
Feed your brain while meeting and networking with like-minded peers.


3:00 - 4:30pm   The Art of the (Healthcare) Pitch in Action
This fast-paced and interactive session will provoke and engage through a surprising flow that spotlights the challenges healthcare marketers face and how they can be solved in inventive ways. Attendees become active participants, brainstorming and engaging in a unique experiential session.
Speaker: Jay Bonansinga, Independent Writing & Media Professional


4:30 - 5:30pm   Post-HCEAInnovate Huddle & Reception
Feed your brain while nourishing your soul from 4:30-5:00 pm in this group of casual roundtable conversations. Join a relevant topic table and discuss industry hot topics in a moderated lively discussion with likeminded marketers. Then, join fellow participants to network, relax and engage new colleagues and associates.


Register by January 11 and SAVE!Early-birdRegular
Corporate/Association HCEA Member Rate$225$295
Corporate/Association Non-Member Rate$295$365
Industry Partner/Vendor, HCEA Members Only$450$590

If you need to verify your HCEA membership, or you have any other questions about HCEAInnovate, please email: info@hcea.org

BONUS! The EXHIBITORLIVE Exhibit Hall, featuring nearly 300 trade show and corporate event vendors, is included with your HCEAInnovate registration. The Exhibit Hall is open Monday - Wednesday, 11:30am - 3:30pm.




Limited sponsorship opportunities for this event are available. Please contact Kathy Bradley at kbradley@hcea.org for more information.






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