This session delves into the face to face engagements with prospects and customers that make trade shows a unique component of your integrated marketing plan. Learn to:
• Gather customer insights
• Focus your message
• Define a path to success
• Design and execute your plan
• Make it all happen in a small booth
Steve Deckel, CTSM Steve Deckel, CTSM, is a Vice President at Deckel & Moneypenny Exhibits and has over twenty years of exhibit design experience. He has worked with companies you have heard of like GE and Chevron, and a few you haven't heard of yet. After all this time in the industry he still can't juggle (not even scarves).