Track: Marketing & Sales NEW!
M357 45 Minute Authors Executive Series Session: Applications of Artificial Intelligence (AI) in Event Marketing
Artificial intelligence is redefining event marketing. Top-down market segmentation is passť, bottom-up individual targeting is the future-and AI will play an important role. The result will be increased engagement and a customized event experience for each attendee. This session will explain AI (as part of the 'big data' revolution) and feature case histories from both inside and outside the event marketing industry.
• Explore technology's exponential evolution curve
• Understand how artificial intelligence improves over time
• See case histories where AI has been used effectively
Patrick Schwerdtfeger Patrick Schwerdtfeger is a business futurist specializing in technology trends including artificial intelligence, Fintech, blockchain and social media. He has lectured at numerous academic institutions including Purdue and Stanford Universities, and is a regular speaker for Bloomberg TV. Patrick is the founder of Trend Mastery Inc. and host of the Strategic Business Insights video blog (with over 20,000 subscribers and four million views on YouTube). He has spoken about business trends, technology and digital marketing at hundreds of conferences in dozens of cities around the world.
Patrick discussed Learned Intuition at the TEDx Sacramento event in 2012.