This session is 45 minutes long and will end at 10:45 AM.
Leave your executional role behind and become an event marketing strategist. This session will offer techniques and real-world examples that you can apply to elevate your role and career. Learn to:
• Write a description of your strategic role that articulates the value you provide
• Use your knowledge of the business to inform your strategies and drive tangible change
• Act like a diplomat: use a negotiator's tools to drive consensus among internal stakeholders
• Leverage researched data and insight to influence event discussions. Evidence is your ally!
• Measure and report on business impact to inform decision making and continuous improvement