Limited to 17 CTSM Graduates.
This advanced session provides trade show and event marketers with a forum to explore ways to elevate their experience-staging prowess to the next level of excellence. Jim Gilmore, who literally wrote the book on experiences, will facilitate a no-holds-barred discussion of these important areas of experience management. Discuss the issues and challenges that are most relevant to you. Learn to:
• Find and leverage appropriate experience-design talent
• Equip design and operations teams with the right tools
• Establish the best measures for success
• Continually enhance your experience-staging skills