See You Next Year for EXHIBITORLIVE 2019!
Conference: February 24 - 28, 2019
Exhibit Hall: February 25 - 27, 2019
Registration for EXHIBITORLIVE 2019 will open October 2018.
Enter your e-mail address and we'll keep you up-to-date:
Conference: February 24 - 28, 2019
Exhibit Hall: February 25 - 27, 2019
Registration for EXHIBITORLIVE 2019 will open October 2018.
Enter your e-mail address and we'll keep you up-to-date:
The Conference for Trade Show and Corporate Event Marketing
February 25 - March 1, 2018 Mandalay Bay, Las Vegas
February 25 - March 1, 2018 Mandalay Bay, Las Vegas
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THURSDAY 10:00 AM - 11:30 AM
Track: Marketing & SalesCTSM
R30718 Advanced Learning Session:
Creative Thinking to Reinvigorate Your Program
Also offered Wednesday 3:45 PM - 5:15 PM.
It's easy to get into a rut with your trade show marketing. This session is for marketers who are ready to break out of their routine and shake up their program with new marketing approaches. Through examples of innovative marketing techniques both on and off the show floor, you'll learn:
• The value of thinking marketing first, exhibit design second
• Techniques and exercises that drive creative thinking and innovative solutions
• The importance of reality-checking your ideas against your objectives
• The value of thinking marketing first, exhibit design second
• Techniques and exercises that drive creative thinking and innovative solutions
• The importance of reality-checking your ideas against your objectives
FACULTY:
Tom Frisby
Tom Frisby is the EVP Expotechnik | member of ONE the Brand Alliance. During Tom Frisby's 25-year career, he's been called, Change Agent, Trend Setter and Rule Breaker. Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades.
Connect with Tom Frisby:
Additional sessions presented by Tom Frisby:
Tom FrisbyTom Frisby is the EVP Expotechnik | member of ONE the Brand Alliance. During Tom Frisby's 25-year career, he's been called, Change Agent, Trend Setter and Rule Breaker. Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades.
Connect with Tom Frisby:
W30718 Creative Thinking to Reinvigorate Your Program
W513 Trends with Benefits: What the World is Talking About
