Also offered Wednesday 3:45 PM - 5:15 PM.
It's easy to get into a rut with your trade show marketing. This session is for marketers who are ready to break out of their routine and shake up their program with new marketing approaches. Through examples of innovative marketing techniques both on and off the show floor, you'll learn:
• The value of thinking marketing first, exhibit design second
• Techniques and exercises that drive creative thinking and innovative solutions
• The importance of reality-checking your ideas against your objectives