A seat at the table with your company's decision-makers will elevate your trade show program from a cost to an investment that drives a return. But in order to earn that seat, you need to become more strategic. This session will teach you how to think and act strategically. Through interactive exercises you will experience what being strategic looks and feels like. Learn to:
• Understand what it means to think and act strategically
• Qualify for that seat at the table by contributing value to your company
• Identify specific steps that will elevate you from a logistical specialist to strategic asset
Marc Goldberg, CME Marc brings his experience in exhibiting and business ownership /management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.