TUESDAY  3:45 PM - 4:30 PM
Track: Marketing & Sales

T307 45 Minute Session:
Pay It Forward: Integrate Cause Marketing Into Your Program
This session is 45 minutes long and will end at 4:30 PM.

No matter what size of your program is, you and your team have the opportunity to pay it forward. Every day you're exposed to cause marketing techniques, but how can you integrate these elements into your trade show program? During this session, you will learn what cause marketing is, how it adds value to attendee participation and how other companies incorporate it into their programs. Learn to:
 •  Align a cause with your marketing message and goals
 •  Factor in logistical considerations when partnering with a cause
 •  Promote and extend the life of your cause marketing program
 •  Report your program's success to your stakeholders

FACULTY:
J. Kismet Mikos, CTSM Gold
When I was first hired by Nordson Corporation, an industrial manufacturer based in Ohio, I knew they were involved with community affairs. I learned they had donated 10% or their North American profits back to the community since they were founded in 1954. This charitable giving has evolved to include multiple charities - both national and local. As a brand ambassador, I am constantly looking for new ideas to promote our brand in face-to-face experiences.

Connect with J. Kismet Mikos:
           



Lisa Lawley, CTSM Diamond
Lisa Lawley, CTSM, Diamond Level, is a Senior Event Program Manager at Cisco, the worldwide leader in IT. Lawley has 20 years of industry experience overseeing exhibits for many of Cisco's trade shows and events, and managing the Cisco portables program. She received her CTSM certification in 2008 and her CTSM Diamond Level upgrade in 2012. She currently serves as an EXHIBITORLIVE Conference Advisory Board member, CTSM Portfolio Advisor, and CTSM Program Mentor.

Connect with Lisa Lawley:
   

Additional sessions presented by Lisa Lawley:
W328 360 Degree Event Planning: From Selection to Experience Design


Stacie BeVille
Stacie BeVille, Senior Account Executive, Exhibitus. With 16 years of trade show and event experience, Stacie's organizational strengths include strategic planning, creative consultation, and assembling cross-functional support teams. In addition to managing and growing her client's trade show programs, these skills allow Stacie to be well-served as the Chairperson for Beyondus, Exhibitus' philanthropic arm.

Connect with Stacie BeVille:
 






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