This session is 45 minutes long and will end at 4:30 PM.
No matter what size of your program is, you and your team have the opportunity to pay it forward. Every day you're exposed to cause marketing techniques, but how can you integrate these elements into your trade show program? During this session, you will learn what cause marketing is, how it adds value to attendee participation and how other companies incorporate it into their programs. Learn to:
• Align a cause with your marketing message and goals
• Factor in logistical considerations when partnering with a cause
• Promote and extend the life of your cause marketing program
• Report your program's success to your stakeholders