TUESDAY  3:45 PM - 4:30 PM
Track: Marketing & Sales
NEW!     
T350 45 Minute Session:
Focus on Attention: Maximize your Messages in Today's Media Cloud
Understanding how to capture and hold peoples' attention is essential to building and articulating messages that stand out on a noisy trade show floor. This session will:
 •  Define what attention is, how it works, and how it is impacted by the trade show environment
 •  Discuss how distractions reduce, and sometimes eliminate, attention spans-and how you can counter this
 •  Explore the concept of the "Attention Economy"
 •  Identify how to create breakthrough messages and delivery systems to insure you grab attendees' attention
 •  Demonstrate how to convert attention into discussion and dialog
 •  Share examples of effective programs that hold attendees' attention

FACULTY:
Todd Simon
Todd has designed and implemented highly effective sales and marketing presentations for all position levels including senior executives in companies such as 3M, IBM, BellSouth, Nortel, Allied Signal, Rocktenn, MC2, and Freeman for over 28 years. His extensive knowledge of Customer Experience Management (CEM), Digital Asset Management (DAM), and Sales Presentation Effectiveness Measurement allows him to tailor these sophisticated techniques to any sales and presentation challenge.

Connect with Todd Simon:
 

Additional sessions presented by Todd Simon:
T301 Message and Media - An Overview of Presentation Delivery and Technology
S403 Build a Better RFP
M450 Win More Business Responding to RFPs the Way Clients Want





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