See You Next Year for EXHIBITORLIVE  2019!
Conference: February 24 - 28, 2019
Exhibit Hall: February 25 - 27, 2019

Registration for EXHIBITORLIVE 2019 will open October 2018.

Enter your e-mail address and we'll keep you up-to-date:
 TUESDAY  3:45 PM - 4:30 PM
Track: Exhibits, Experiences, Events
NEW!     
T652 45 Minute Session:
BASF's Innovation Lab: A "Please Touch" Experience
BASF wanted to drive new ways to effectively engage with their target audience within the pest control industry-especially at their main industry trade show, PestWorld. The solution was "Innovation Lab," a customer-focused, experiential environment that drove a double-digit sales increase. Join us to explore this case study and delve into "please-touch" experiences you can adapt for your own exhibit program including:
 •  Augmented reality
 •  Levitating technology
 •  The Jelly Bean Challenge that cockroaches hate
 •  Tracking attendees with UV ink
 •  The "PestPort" customer engagement

FACULTY:
Steve Mapes
Stephen Mapes is a 30-year industry veteran and SVP of Strategy for Impact XM, a global experiential agency, where he leads the development of exhibit and event engagement strategies for Fortune 100 clients. He is also an associate professor of Digital Media at Drexel University and holds a MBA and MA.

Connect with Steve Mapes:
   

Additional sessions presented by Steve Mapes:
T446 The Event Playbook: Build Brand Consistency and Stakeholder Consensus





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