WEDNESDAY  3:45 PM - 4:30 PM
Track: Measurement & Analytics
NEW!     
W148 45 Minute Session:
How to Write a Strategic Plan That Delivers Measurable Business
Proving the impact of trade show programs is hard because most companies' processes for developing metrics is backwards-metrics should be integrated at the beginning of your planning process. This session will provide the framework for a strategic trade show planning process that starts with the results that matter most. Learn to:
 •  Link measurable program objectives to your business goals
 •  Create strategies that focus program choices (show selection, sponsorships, promotional campaigns, etc.) on achieving results
 •  Develop connected, purposeful tactics that put your strategies into action and deliver data that marks your progress

FACULTY:
Rick Stoner
As Vice President of Sales and Client Strategy at Derse, Rick Stoner leads all marketing efforts to help Derse achieve it's vision as the sought-after leader in driving face-to-face marketing success worldwide. He drives credible lead opportunities to the company to increase sales through content marketing with effective creative and analytical accountability. Prior to joining Derse, Rick worked for ten years at advertising agencies in Chicago and Milwaukee in social media, public relations and new business development roles.

Connect with Rick Stoner:
       

Additional sessions presented by Rick Stoner:
R314 Effective Use of Social Media in Face-to-Face Marketing
R645 The Five Essential Components of an Effective RFP





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