Learn the basics of Design Thinking and how to use data collection techniques to adjust your program tactics for improved results. This session includes examples, a creative exercise and a take-home project that focuses on your strengths, weaknesses and opportunities for improving results. Learn the secrets of reporting results that gain executive approval and increase future support. Topics include:
• What is Design Thinking?
• How Design Thinking applies to face-to-face marketing efforts
• Identifying broader program measures that indicate success
• What data collection techniques you should consider as they relate to your program
• How Design Thinking can directly impact the profitability of your exhibit program