Many times we get so caught up in planning and logistics that we overlook the freebies offered by show management. This is unfortunate because you may miss opportunities to add value to your program-without incurring additional costs. Leave this 45-minute fireside chat with a better understanding of opportunities provided by show management that will have zero impact on your budget. Learn to:
• Leverage show management as your partner rather than viewing them as an adversary
• Obtain free demographic data and research
• Work with show management to acquire variances on everything from move-in dates to booth height
• Access free services-from promotions to PR-pre-, during and post- show
Glenda Brungardt, CTSM Silver Glenda a member of the corporate events team for HP Inc. and is responsible for Tier 1 tradeshows and events. She is part of an HP-wide network of event marketing and technical professionals that deliver consistent brand, messaging, experiences, and execution of tradeshows and events. We focus on identifying and driving economies of scale to generate revenue, increase productivity, and help improve HP's marketing investment around tradeshows/events.