WEDNESDAY  3:45 PM - 4:30 PM
Track: Exhibits, Experiences, Events
NEW!     
W657 45 Minute Session:
How to Create Brand Experiences with Augmented or Virtual Reality
Advancements in augmented reality (AR) and virtual reality (VR) technology are elevating the exhibit experience. With numerous options ranging from Google Cardboard to Oculus Rift, these technologies have gone mainstream, offering near limitless applications for any industry. Custom-designed immersive and engaging environments can be created for a range of budgets-and used to showcase design walk-throughs, product demos, educational content, live streaming, powerful storytelling and much more.
 •  Learn to align your AR/VR strategy with your organizational goals
 •  Explore the AR/VR production process
 •  Experience recent examples of AR/VR that elevate the brand experience

FACULTY:
Adrian Sanchez
Adrian Sanchez is Director, Digital Operations at FreemanXP. Having worked in diverse industries ranging from high tech and design to healthcare and travel, Adrian brings over 15 years of operations and event management experience. He is a firm believer in live personal interaction augmented, not replaced, by technology. Thriving in creative, diverse, and innovative environments, Adrian is energized by collaboration and teamwork, and focused on creating successful outcomes for his clients and their important audiences.






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