Conference Speakers
  • 151 show-savvy practitioners from diverse industries and organizations of all sizes
  • Sessions designed, taught, and overseen by EXHIBITORLIVE and Northern Illinois University
  • 2-Day Speaker Training mandatory for all faculty

Jimmy Abraham
Technical entrepreneur, IT and operations guru. An accomplished management executive and team builder touching all facets of technology. Specialized in bridging the gap between technical and business interests. Experience in the overall design, development, and implementation of engagement technologies such as; touch, gesture, NFC, VR, and AR. Hundreds of successful activations at events, trade shows and in retail environments, reaching tens of thousands of users, using enabling and interactive technologies to connect with each one.

R662 There is No "I" in Engagement

Candy Adams, CTSM Bronze, CEM, CMP, CMM
Candy Adams CTSM, CEM, CMP, CMM, a.k.a. "The Booth Mom®" Candy is a veteran freelance consultant/exhibit project manager for companies who don't have a full-time exhibit manager. With a passion for cutting industry rookies' learning curve, she provides one-on-one pre-show coaching and on-site exhibit management training to new exhibitors. Adams is an award-winning EXHIBITOR magazine columnist of "Exhibiting 101" and has been on the EXHIBITOR Show/EXHIBITORLIVE faculty since 1995.

S212 Rookie Exhibitors' Quick-Start Program: Hit the Ground Running
T247 Tons of Trade Show Tips
T214 90 Cost-Cutting Tips and Tricks in 90 Minutes
W20618 Show Operation Basics - Part I: Pre-Show Planning
W20918 Show Operation Basics - Part II: On-Site Implementation

Janet Aguhob
Janet Aguhob is a Senior Conventions Planner at Allergan, a pharmaceutical company based in New Jersey and California. Prior to joining Allergan, Janet worked in the General Convention Office of the Episcopal Church USA national center. Janet has a B.A. in Human Relations from Trinity College in Washington, D.C. She was recently a guest on the "Rock Your Tradeshow" podcast entitled "Everything You Need To Know about Healthcare Exhibiting".

M748 Jump Start Your Career in Healthcare Exhibiting

Errol Ahearn
Errol Ahearn is the VP of Global Design for GES. He's an award winning exhibit designer, industry speaker and creative strategist who manages a specialized network for designers. For the past 25 years his teams have supported clients in the areas of Healthcare, Aerospace, and Technology. For the past 10 years Errol has traveled extensively around the globe supporting clients and researching for the latest exhibition trends.

S508 International Exhibiting - A Primer for Success
M646 ExhibitDASH!
M248 Rock Your Exhibit Design Strategy
T62018 The @show Experience: Understand the Essentials of Exhibit Design
W62018 The @show Experience: Understand the Essentials of Exhibit Design

Amar Alnemer
Had lead team role, as design director, in bringing this new approach of sustainability by design from conception to the forefront as a popular alternate Freeman product offering. Have worked, on or been SME, to almost 100+ of these projects since kick off early 2017. Established a work flow, identified benefits and limitations and outlined all aspects that fall with Freeman 2025 vision of bringing in green sustainable & creative new product construction into the market.

T653 Sustainability by Design: The Next Generation of Eco-Friendly Exhibit Materials

Kelly Bagnall, Esq.
Kelly Franklin Bagnall has represented hotel and resort owners and management companies nationwide in virtually all aspects of operational matters, including litigation, arbitration and attending to risk management and security issues. Kelly is a partner with the law firm of Holland & Knight, LLP, and is a member of the Academy of Hospitality Industry Attorneys, Meeting Professionals International, National Association of Credit Management, Professional Convention Management Association, and the State Bar of Texas.

M40718 Exhibit Law Primer: Legal Concepts and Practical Advice
T260 Yes, One Word Matters! How to Navigate Hotel and Vendor Contracts

Brian Baker
Brian Baker is Vice President of HighMark TechSystems and spent 17 years as Creative Director for MC² Atlanta. He has been designing environments since 1995. Brian studied design at the world-renowned Center for Creative Studies in Detroit, and received his bachelor's from Purdue. Brian has worked with many high-profile clients including Coca-Cola, Intel, Best Buy, The Home Depot, FedEx, Anheuser Busch, Philips, Michelin, Volvo, The Weather Channel, State Farm, and The Atlanta Braves.

W61718 Graphics Boot Camp: The Basics Every Event Manager Should Know
R61718 Graphics Boot Camp: The Basics Every Event Manager Should Know

Judi Baker-Neufeld
Judi Baker-Neufeld is Founder/President of TradeShows Plus!, a strategic marketing and creative resource for exhibitors who need to achieve business objectives, develop focused ideas and improve implementation and/or results for their tradeshow and event participation. TSP is instrumental in not only planning but also executing strategic and creative recommendations for improved results. Clients past and present include: JDSU(Viavi Solutions), Avid Bioservices, Kohler, Puerto Rico Convention Bureau, Tempur-Pedic, NEC, JCI, and Pratt & Whitney.

S412 Create and Present a Compelling Business Case to Earn Budget and Buy-In-and Improve Results

Corbin Ball, CSP, CMP, DES
Corbin Ball, CSP, CMP is an international speaker and consultant helping clients worldwide use technology to improve events. He has been included as one of "The 25 Most Influential People in the Meetings Industry" by Successful Meetings magazine five times. He has been named as a "Meetings Trendsetter 2015" by Meetings Focus Magazine and one of "Top 30 CMP Influencers" by the CIC. He ranked #5 in Bizzabo's "60 Most Influential Events Professionals to Follow".

W663 Transform Attendees into Participants: Audience Engagement for Improved Events
W664 Transform Attendees into Participants: Audience Engagement for Improved Events (continued)
R262 New Trends in Wi-Fi

Matt Beck
With over a decade of design experience, Matt Beck began his career as a Yacht Designer where he specialized in the interior and exterior styling of large pleasure craft, some of which have won international yacht design awards. As Design Director at Exhibitus, Matt has created award-winning designs for clients including Kawneer and Yamaha. His presentations employ the use of collaborative design to strengthen brand message and ultimately inspire action in its attendees.

W246 Apply Design Thinking to Improve Program Results-And Get the Credit You Deserve

Stacie BeVille
Stacie BeVille, Senior Account Executive, Exhibitus. With 16 years of trade show and event experience, Stacie's organizational strengths include strategic planning, creative consultation, and assembling cross-functional support teams. In addition to managing and growing her client's trade show programs, these skills allow Stacie to be well-served as the Chairperson for Beyondus, Exhibitus' philanthropic arm.

T307 Pay It Forward: Integrate Cause Marketing Into Your Program

Emma Bica
Emma Bica is a Senior Marketing Communications Specialist at PeopleNet in Minnetonka, MN. At PeopleNet, Emma is responsible for the coordination, planning and execution of all tradeshows and events that company participates in, as well as internal conferences including an annual User Conference for upwards of 2,500 attendees. Emma also manages and monitors all social media accounts for PeopleNet. She has been part of the speaking faculty for EXHIBITORLIVE since 2013.

W308 Unleash the Power of Social Media

Susan Brauer, CME
Susan Brauer, CME. With more than 25 years of experience in face-to-face marketing, Susan has presented numerous workshops to help exhibitor and event marketers achieve more results-oriented programs. Susan's passion is to help organizations maximize their efforts by helping them build measurable strategies to achieve ongoing face-to-face marketing success.

W602 Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?
W217 More Than Just a Pretty Face: Get Big Results from Your Small Booth

Glenda Brungardt, CTSM Silver
Glenda a member of the corporate events team for HP Inc. and is responsible for Tier 1 tradeshows and events. She is part of an HP-wide network of event marketing and technical professionals that deliver consistent brand, messaging, experiences, and execution of tradeshows and events. We focus on identifying and driving economies of scale to generate revenue, increase productivity, and help improve HP's marketing investment around tradeshows/events.

T251 Ordering Electrical Services
W255 What Could It Cost?...I'm Only Sending a Box - A Conversation with the Expert
W256 FREE Is a Good Thing - A Conversation with the Expert
R257 Show Floor Rules, Contractors and Unions - A Conversation with the Expert
R201 Show Floor Labor: Busting the Myths About Unions

Kim Burkus, CTSM candidate
Kim Burkus joined the Jack Morton team in 1996. As Director of Project Management, she oversees all Project Managers & Coordinators while implementing best practices in planning tradeshows & events, directing our internal teams, creating project plans & budgets, and making sure that we are successfully attending to the thousands of details that spell the difference between an event's success and failure. Prior to leading our Project Management Department, Kim was a Project Manager and Account Manager, handling programs for clients such as the Johnson & Johnson Diabetes Solutions Companies, eBay, inVentiv Health, Biosense Webster and Merrill Lynch.

M32218 No Exhibit is an Island - Building a Bridge to Success
T32218 No Exhibit is an Island - Building a Bridge to Success

Dax Callner
Dax Callner is the Chief Strategy Officer at GES Events, leading a practice that specializes in physical, digital and social media experience development, measurement & analytics. Callner has over 20 years of experience developing experiential marketing programs for some of the world's leading brands, including P&G, American Express, GE, eBay, MasterCard, Google, Intel, Microsoft, Pitney Bowes, Motorola, HP, Kraft, Bloomberg, the U.S. Census Bureau, Johnson & Jonson, Dell, JPMorgan, General Mills and Nestle.

M346 Receive Better (and More) Work from Your Agencies-A Session for Frustrated Marketers
M406 Transform Your Career: From Implementer to Strategist
T304 Content + Interactions: A Formula for Effective Marketing Impact

Terry Campanaro
With more than 22 years of exhibit industry expertise, including experience on both the client and supplier side, Terry brings a wealth of knowledge to her role as Vice President Client Relations, Healthcare. Over the last 17 years with EG, now GES, Terry has worked in multiple capacities including marketing, sales management and client services. In addition, she has directly managed some of the company's largest global accounts including Wyeth Pharmaceuticals, Gambro Healthcare, Pfizer and Schering-Plough.

S508 International Exhibiting - A Primer for Success

Ellen Campbell-Kaminski
Ellen Campbell-Kaminski is Vice President of Marketing for Exhibit Concepts, Inc. (ECI) with responsibility for branding, demand generation, content marketing, and analytics. Prior to ECI, Ellen held executive positions in marketing, strategy and business development for leading software and information services companies. Ellen holds a BA in Communications from the University of Pennsylvania and an MBA from Georgetown University. She taught at the University of Dayton and frequently speaks on transforming marketing and marketing effectiveness.

R348 Sales and Marketing Alignment: How to Get-and Stay-on the Same Page

Adam Carnes
As a Senior Customer Experience Designer for Derse, Adam creates experiential programs that activate audience interest, awareness and engagement. He also leads the creative and technical development of Derse's experiential marketing solutions. Adam has over five years of experience in strategic design across advertising, branding, experiential design and exhibit execution. He holds a Masters in Exhibition Design from the Fashion Institute of Technology-SUNY in New York.

R654 Best of Both Worlds: Leverage Mixed Reality in Your Exhibit and Events

Mark Carter
Mark brings over 20 years of experience in production, design, management and client services roles, a rare combination in this industry. He has had proven success with clients in pharma/ healthcare, technology, finance, and automotive. Mark directed and managed large, sophisticated convention and event programs and has been responsible for the staffing and development of account teams. Mark drives Taylor's advanced measurement and cost savings initiatives specializing in ROI and ROO reporting.

M661 It Takes a Village: Create Effective Data Storytelling through Team Collaboration

Corinna Chan
For two decades, Corinna has managed large trade show programs for Fortune 500 companies. She keeps her clients'​ goals and objectives as the drivers of strategy. Corinna has worked in Europe and the Americas as well as in the APAC region where marketers are coming to a new appreciation of trade shows. While traveling across continents and cultures, she has consistently maintained her clients' brand integrity. She holds a BA from San Francisco State University.

M252 Don't Forget Your Briefs: A Call for More Creative Strategy in Events

Katharine Chestnut Klang, CTSM Diamond
With 30+ years experience, Katharine started in advertising before transitioning to client-side marketing. Strategy and measurement of her own programs became a passion. Involvement at all levels of the creative and marketing process brings a practical working knowledge to every project. Experience in a variety of industries brings inventiveness to her solutions. A contributing writer and speaker for 20+ years along with marketing consulting and owner of an Atlanta co-working office.

S102 Connect the Dots: How to Match Measurement to Business Objectives
S329 Build a Successful Event Marketing Plan
M31518 Integrated Marketing Communications

Beth Clark
With 15+ years of experience in event marketing, Beth specializes in strategy and design, marketing, project management and execution of trade shows, seminars, executive briefing centers and hospitality events worldwide. As Sr. Marketing Manager at CenturyLink, a global communications, hosting, cloud and IT services company, Beth is responsible for dozens and dozens of global trade shows and events, and is passionate about using technology and digital storytelling to create dynamic and memorable experiences.

R352 Trade Show Transformation: CenturyLink's Extreme Exhibit Presence Makeover

Francisco Collazo
Francisco "Paco" Collazo, general manager, SISTEXPO

W511 Mexico is Hot! Smart Tips for Successful Exhibiting

Don Colliver
Don Colliver is a seasoned trade show presenter and owner of "Cirque To Work: Clown Techniques for Next Level Engagement." Don has worked with companies including IBM, Nike, Novo Nordisk, HGTV, General Motors, Starbucks and HP. In addition, thanks to his performance background with world class entertainment companies including Cirque du Soleil, Second City and Blue Man Group, Don also brings a true artist's point of view, but always with the bottom line in mind.

R249 Irresistible Engagement: Clown Techniques for a More Effective Booth Staff

Amy Connery
As director of culture and talent Amy's leadership and coaching efforts serve to support a diverse staff of high achievers to assure that their professional goals find alignment with our organizational vision toward quality, service excellence. Trained as a developmental coach, Amy provides insight and reflection for team members seeking to improve their performance and overcome obstacles.

R418 It's Not You, It's Me...Reinvent Your Role in Partnerships

Dominic Conti
Dom Conti has dedicated eleven years to Exhibit Concepts, working both in a client-facing position as Program Director and in his current role as Production Director. His experience in project and time management, paired with his passion for fabrication and innovation makes him a valuable asset to clients. Prior to working for Exhibit Concepts, Dom was part-owner/foreman for a custom fabrication shop, and, most impressively, served our country in the United States Marine Corps.

T650 You've Been Tasked with Managing Your First New Build - Now What?

Rebecca Coons
Rebecca Coons, President, Nalu Creative, has been in the live meeting/event industry since 1986. She has received numerous awards, serves on key industry associations, advises influential publications and has been a spokesperson at major events. In 2010 she launched her own firm, Nalu Creative, to create momentum and focus on refining guest experiences. Nalu is the perfect balance of creative solutions, unique entertainment, production design and technical expertise.

W61018 The Basics of Event Planning and Management
W61118 The Basics of Event Logistics and Implementation

Marc Crosier
Marc Crosier offers nearly 20 years experience in Event Marketing. He started his career working at exhibit houses advising and servicing pharmaceutical, apparel, and electronics clients. For the past 14 years he has been working for medical device and healthcare financial companies providing strategic direction for their trade show and event programs.

T202 The Event Disaster Recovery Support Group: A Six-Step Program

Ayo Dahunsi
Ayo Dahunsi is the Global Trade Show and Event Manager at UL. She is an experienced marketer, with roles at enterprises including Marriott International and SAP. Ayo earned her BBA in Marketing from the University of Texas at Arlington, her MBA from DePaul University, and is certified Project Management Professional. Ayo serves as Co-Chair for the UL Women in Leadership Business Resource Group. She is on the Board of Trinity Charities and the CAKE Village.

R149 Trade Show ROI: From Cost Center to Profit Center

Jefferson Davis
Jefferson Davis is President of Competitive Edge, a highly specialized consulting and training firm that helps businesses more effectively use tradeshows to support core business objectives and generate measurable financial value beyond cost. Since 1991, he's worked with hundreds of exhibiting companies from small businesses to Fortune 500, has trained over 100,000 marketing and sales personnel, and has helped clients generate over $750,000,000 in combined results.

R323 How to Quickly Improve Lead Quality, Follow-up, Reporting and Sales Conversion
R101 Tradeshow Turnaround(TM): Convert Expensive Appearances to Profitable Investments

Robyn Davis
After earning an Aerospace Engineering degree, an unexpected turn of events brought Robyn Davis to trade shows. Now, she teaches exhibitors how to make their trade show participation even more worthwhile through speaking, training, and consulting services. Robyn has received awards (like SLMA's "20 Women to Watch in Sales Lead Management"), written for reputable publications (like Exhibitor Magazine and Event Solutions magazine), and presented sessions at industry events (like HCEA Connect and IMEX America).

S208 Ten Strategies to Generate More Top-Quality Booth Traffic
M259 Maximize the Contributions of Engineers and Executives in Your Exhibit

Steve Deckel, CTSM
Steve Deckel, CTSM, is a Vice President at Deckel & Moneypenny Exhibits and has over twenty years of exhibit design experience. He has worked with companies you have heard of like GE and Chevron, and a few you haven't heard of yet. After all this time in the industry he still can't juggle (not even scarves).

M245 Effective Visitor Engagement in a Small Booth

James Doucette
James Doucette, director, client services at Access TCA, describes himself as a marketer first. Having originally started at Access in 2010, James also spent three years with an advertising and digital marketing agency working on integrated campaigns for global customers. James relishes the opportunity to sit at the table with brand teams, and advocates including events as part of the greater communications mix. James holds a bachelor's degree from Stonehill College.

M252 Don't Forget Your Briefs: A Call for More Creative Strategy in Events
M354 The Millennials Are Coming! Five Things that Means for Healthcare Exhibiting

Nancy Drapeau, PRC
A 23-year market research veteran, 18 years in the trade show sector. As CEIR's Senior Research Director, she conducts industry wide studies on the exhibition industry, providing insights and advice for exhibitors and other industry stakeholders. She is an AC Nielsen Burke Institute trained focus group moderator, holds a BA in Government from Georgetown University and a Master in Advanced European and International Studies from l'Institut Européen des Hautes Études Internationales.

R604 Develop a Killer Strategy to Win the Attendee Engagement Battle

Alyssa Dver
As co-founder of American Confidence Institute, Alyssa collaborates with international neuroscientists, psychologists and high performance coaches. An in-demand speaker, author of 6 books including, "Kickass Confidence: Own Your Brain. Up Your Game.", "Kick Up Confidence" TV host, and go-to for NPR, CNN Money, Forbes, Entrepreneur, Fitness Magazine, etc. - Alyssa is the world's Chief Confidence Officer.

S750 Calm, Cool and In Control: Neuro-Based Confidence Secrets and Strategies

Joan Eisenstodt
Joan Eisenstodt founded Eisenstodt Associates, a DC-based meetings consulting and training company in 1981. Her experience with associations, corporations, hotel companies and DMOs, has been to facilitate and design meetings, conduct training, and negotiate contracts. Her passions and work have been recognized by MPI, HSMAI, PCMA, and NSA; as an inductee into the CIC Hall of Leaders, by PCMA's Foundation and IACC for her contributions to industry education.

M616 Best Practices: Create New and Different Meeting and Show Learning Environments
M449 Women in Events: And Still We Climb!
T260 Yes, One Word Matters! How to Navigate Hotel and Vendor Contracts

Kevin England
Kevin England is the founder and CEO/President of Vonazon, a full service digital marketing agency that is constantly expanding to include some of the greatest marketing minds in the Southern California area - particularly when it comes to Marketing Automation. He has passed his expertise on marketing strategy, implementation, content creation, and best practices to countless marketers and serves as a trusted partner with some of the most powerful marketing applications available today.

M345 Create a Comprehensive Trade Show Marketing Strategy Using Digital Technology
M325 Attract, Capture and Nurture Your Leads With Marketing Automation

Joe Federbush
President/Chief Strategist of EVOLIO Marketing, with over 20 years in the event marketing industry, Joe works with major brands like Intel, Microsoft, Philips, GE, and Symantec conducting research, measuring their exhibit and event success, and helping develop and execute impactful strategies worldwide. Joe delivers actionable insights that help companies execute more efficiently and deliver greater return on investment (ROI) and objectives (ROO).

M10818 How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
M10918 How to Measure the Value of Trade Show Participation - Part II: Practical Application
M614 Intel Corporation: How to Make Your Brand Stand Out on the Trade Show Floor
T10818 How To Measure the Value of Trade Show Participation - Part I: Basic Concepts
T10918 How to Measure the Value of Trade Show Participation - Part II: Practical Application
T114 You Know What to Measure - But How Do You Actually Measure It?

Jennifer Fern
Jennifer serves as a Digital Marketing Manager and Digital Strategy Consultant at NX3 Corporation. With over twelve years of professional marketing experience under her belt, Jennifer specializes in email automation, digital strategy, customer journey, as well as website UX and management. She has a background working in companies of all sizes (and budgets) including Start Up, Fortune 100 and 500 institutions.

W347 Boost Your ROI with a Click: Digital Marketing Basics for Trade Shows and Events

Tom Frisby
Tom Frisby is the EVP Expotechnik | member of ONE the Brand Alliance. During Tom Frisby's 25-year career, he's been called, Change Agent, Trend Setter and Rule Breaker. Hailed as an industry visionary, Frisby is a perennial speaker, moderator, faculty member and awards judge. His counter cultural approach to idea development has yielded some of the most dynamic and successful experiential marketing projects of the past two decades.

W513 Trends with Benefits: What the World is Talking About
W30718 Creative Thinking to Reinvigorate Your Program
R30718 Creative Thinking to Reinvigorate Your Program

Robin Gathman, CTSM Candidate, CME
Robin Gathman, CME, CTSM Candidate. For the last 10 years Robin has worked for PLANMECA USA, Inc. as the Tradeshow and Special Events Manager. Tradeshows and travel have become her passion, as she delivers 85+ tradeshow events annually. She sits on six exhibitor advisory committees. Robin continues to improve the exhibitor experience as she consults with General Contractors and key dental associations. She has spoken to exhibitor groups on many subjects.

W610 Small Exhibit, Big Results

Jerry Gerson
Jerry Gerson is a seasoned marketing and training professional based in San Antonio, Texas and is Principal of The Gerson Group. As a professional trade show marketing consultant for 25 years, Jerry is known nationally and internationally. With 40 years of executive management experience, he developed major sales and marketing departments during his business career. Jerry is a recognized highly-rated ExhibitorLive Faculty instructor for 20+ years. His energetic and interactive style is enjoyable and memorable.

S103 Setting Effective Objectives that PERFORM: The Thinking Strategy That Works
M40218 Basic Project Management and Reporting Skills

Rich Gilligan
In his career Rich has been fortunate to have the opportunity to gain experience in many diverse area's of Event Marketing. He has served in the role of Exhibit, Event, and Briefing Center Manager in the Telecommunications, Pharmaceutical, Finance, and High Tech vertical markets. Rich currently serves in the role of Strategic Buyer of Marketing Events for SAP.

S403 Build a Better RFP
M450 Win More Business Responding to RFPs the Way Clients Want

Jim Gilmore
Jim Gilmore is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive new ways of adding value to their economic offerings. He is co-author of "The Experience Economy: Updated Edition" and "Authenticity: What Consumers Really Want" as well his most recent book, "LOOK: A Practical Guide for Improving Your Observational Skills".

M612 Creating Innovative Exhibit and Event Experiences
M613 Creating Innovative Exhibit and Event Experiences (continued)
M447 Lead Your Experience Team to Exceptional Levels of Performance
T648 Lessons from the World's Best Business Experiences
T649 Lessons from the World's Best Business Experiences (continued)

Kelli Glasser
Kelli Glasser is the President and CEO, and second-generation owner, of Exhibit Concepts, Inc., headquartered in Vandalia, Ohio. From the beginning when she took over the company from her father in 2000, she has considered her primary function to be "leading the leaders," her senior management team, to direct daily operations rather than herself being the central decision-making figure. In 2016, Kelli served as the President of the Experiential Designers and Producers Association (EDPA).

T445 Letting Your Leaders Lead-Leads to the Best Results

Marc Goldberg, CME
Marc brings his experience in exhibiting and business ownership /management to his workshops and seminars. In 1985, he founded Marketech360 that specializes performance improvement through training and measurement. He authored Small Doesn't Mean Second Rate, the Future of Healthcare Exhibiting is Learning, in 2016 published Strategic Trade Show Success and in 2017, Tips from SCORE - a guide for small businesses management. He created the first exhibiting measurement software - Measurement Made Easy.

T205 Make Smarter Decisions to Maximize Your Show Outcomes
W20418 Don't Skip the Meetings - Pre-, At-, and Post-: Guideposts to Success
R709 Earn a Seat At the Decision-Makers' Table
R303 Get Ready! The Industry is Changing

Mim Goldberg, CME
Mim brings to her seminars a wealth of experience due to years spent as an educator, a co-owner of Marketech360 - a company specializing in exhibit staff training and performance measurement, and speaker at Exhibitor Live. She has trained staff ranging from Fortune 100 companies to entrepreneurial start-ups, providing skills and information that enabled clients to improve their results. Now as an associate, she continues to bring new thinking to those who attend her seminars.

T746 The Future is Now! It's in Your Hands, So Start Planning
W712 Invest in Yourself by Investing in the Best Use of Your Time
R31318 Beyond the Basics of Booth Selling

Janet Good, CTSM Gold
An Account Executive of MC² for 20 years, Janet equally enjoys all aspects of the face-to-face marketing process: design, construction, project management, culminating in the delivery of integrated brand marketing strategies, working with client and internal teams to "make it all happen." She is a graduate of Drexel University where she earned B.S. degrees in Business Marketing and Commerce and Engineering. Prior to joining the trade show arena, Janet immersed herself in the advertising, publishing, and point-of-purchase display industries.

T622 The Best Thing is Being There - Site Inspection Workshop

Ben Grossman
As a marketing strategist, Ben Grossman sits at the intersection of brand strategy, communications planning and marketing effectiveness. He has set strategy for brands including Subway, P&G, Liberty Mutual, PUMA, Fidelity Investments and Lady Gaga. He's spoken to audiences globally for major events and is the VP, Strategy Director at Jack Morton Worldwide (part of IPG). There, Ben leads the strategy team across major accounts, focusing on elevating the agency's work and its efficacy.

R107 Mastering Measurement, Reporting and ROI

Kathleen Gunderson, CTSM Gold
Passion is a good descriptive of this 2012 Sizzle and 2015 All-Star Award Winner. Kathleen creates trade show programs that attract and inspire realtors to use Wells Fargo's mortgage services. With over 20 years' experience in corporate meetings, conferences, and events, she is driven to create memorable brand experiences. She served on the Advisory Board for Exhibitor Magazine, and is working towards her Diamond CTSM.

W211 30-60-90 (Realize 30% Savings with More Than 60 Hospitality Industry Tips in 90 Minutes)

Jana Hallford, CTSM Diamond
Jana Hallford, CTSM, Diamond Level, got bitten by the trade show bug years ago. She enjoys advising CTSM Portfolio candidates, individually, and as a Portfolio Power Weekend Workshop staffer. Jana is Executive Producer and Director of Marketing for Swords & Circuitry Studios, an award-winning independent film production company and creative studio, and also serves as a trade show consultant.

M311 Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
T251 Ordering Electrical Services

Jeff Hannah
Jeff Hannah is VP of International Services, Commercial Interiors & Creative for Exhibit Concepts. He consults, writes, and speaks about engagement strategies, cultures, and trade show differences between countries. Having founded companies in the UK, UAE and the USA, he has produced trade show exhibits, interiors, and events in over 50 countries for many of the world's top brands. Hannah holds a BS in Industrial Design from Georgia Tech and blogs at

M510 A Trip Around the World - Must-Knows for Global Exhibiting
M512 Traveling Abroad: Important Do's and Don'ts
T505 Global Frameworks: Marketing from the Context of Culture - Part I
T506 Global Frameworks: Marketing from the Context of Culture - Part II

Susan Hansen
Susan Hansen, Senior Marketing Communications Specialist For over twenty years Sue has managed trade show programs for both large and small companies. Part of her responsibilities includes sourcing, renting, buying and/or rebranding exhibits. 2018 will be her fourth year attending ExhibitorLIVE and she is close to completing CTSM. Sue has done numerous internal presentations but her main area of teaching experience has been over thirty years of instructing Shotokan, traditional Japanese Karate to beginners.

W658 Trade Show Booths on a Tight Budget

Amanda Helgemoe
Amanda Helgemoe, founded Nuvista Event Management Services in January of 2000, a nationally recognized leader in show service management. The company specializes in labor (I&D), audio visual equipment rental. While serving on the E2MA board of directors, Amanda has served on several committees to help address Industry-wide issues and concerns. Amanda also serves on the board for the EDPA (Exhibit Designers and Producers) and is the Events committee chair for the EDPA Foundation.

R201 Show Floor Labor: Busting the Myths About Unions

Michelle Hernandez
Michelle Hernandez has over 17 years of high tech marketing experience. Currently, she is a Global Event Strategy lead at Cisco Systems - providing strategic planning and consulting services to optimize event outcomes and investments. Her previous employment history includes experience on both the client and agency side, including employment at IBM and George P. Johnson.

W328 360 Degree Event Planning: From Selection to Experience Design

Matt Hill
Matt Hill has been speaking and training since 1983. He specializes in three areas: Exhibit Staff Training, Presenter Training, and Managing the Millennial Generation Training. He has trained over 60,000 people in the U.S. and around the world. Matt has been speaking at EXHIBITORLIVE for 15 years and his company, The Hill Group, has been exhibiting at the show for 20 years.

S417 Do Your Own Staff Training
M317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
T247 Tons of Trade Show Tips

Jerry Hirt
Jerry Hirt loves being an artist. He is one blessed dude. Enjoys being with family and friends. Loves to give back to his community and his church and taking photos of amazing sunsets and sunrises. Jerry loves contributing to the success of TouchNet, The Kansas City Chiefs 101 Awards Banquet, National Collegiate Baskeball HOF Ceremonies, Negro League Baseball Museum and The Fellowship of Christian Athletes. He is truly fascinated by Gods beauty all around us.

T258 Designing for Your Audience: Trade Shows, Awards Shows and Banquets

Eric Hoffend
Eric Hoffend is Vice President, Expositions and team leader for Nevada and the Northwest region for Freeman, which supports the power of face-to-face marketing by providing full-service resources for expositions, corporate events, conventions and exhibit programs across North America. Based in Las Vegas since 1998, he has direct responsibility for developing new business opportunities nationally and providing industry solutions to our core customers. Eric has more than 25 years of experience in the exposition industry.

M606 Beyond the Scenes: Apply Design Thinking to Events and Exhibitions

Jean Howard
A trade show and marketing industry veteran, Jean has a deep history of working with global brands and emerging technologies. As Account Director/Director of Business Development at TPG Trade Show and Event Marketing, Jean keeps clients' programs fresh and trendsetting by blending solid strategy with creativity. Jean has spoken at numerous industry events, including several past HCEA and EXHIBITOR events.

M351 Siemens Healthineers: Making History with a Game-Changing Integrated Program

Jeff Janes
Jeff Janes is an executive creative director of experiential strategy for GES, Corporate Accounts. Janes is a recognized for leadership on many special projects including the recent successes at Super Bowl LI's Houston LIVE. Throughout his career, Janes has built a reputation as a trusted creative strategist while earning numerous industry awards. Janes has been a key member of GES' creative department for more than 20 years.

M248 Rock Your Exhibit Design Strategy

Dalton Jenkins
Dalton brings 30 plus years of Business Development Experience in the design and execution of corporate exhibits and events building predictable sales growth while improving customer retention with measurable ROI. Proven track record of success in the delivery of Dynamic Interactive Experiences designed to build brand engagement for go-to-market initiatives: Trade Shows and Special Events that build predictable sales growth, improve customer retention with measurable results.

R662 There is No "I" in Engagement

David Jenkins
David Ren Jenkins (aka the 'Lead Jedi') is a past top tier Franklin Covey Speakers Bureau speaker. David, or his materials, have trained over 20,000 individuals, including greatly enhancing sales in four major face-to-face environments. David teaches salespeople, booth staff, and companies to truly connect with 'prospects' and 'attendees' as people, and to create meaningful, trusted relationships of service that go far beyond a 'sale'. He has also contributed to articles in EXHIBITOR Magazine.

S355 Transform How Your Staff Engages and Serves Attendees with Experiential Training

Felicia Kaban, (CTSM candidate)
Felicia Kaban (CTSM candidate) Worldwide Marketing Manager, Events & Conferences, Acclarent, Inc., a Johnson & Johnson company. Felicia began her career in the tradeshow industry in 2000 working with the Project Management team at Jack Morton Exhibits. In 2005, she transitioned to the client side, taking a position with Johnson & Johnson. In recent years she has transitioned into a more comprehensive event marketing role, managing a global presence at events and conventions.

M32218 No Exhibit is an Island - Building a Bridge to Success
T32218 No Exhibit is an Island - Building a Bridge to Success
T202 The Event Disaster Recovery Support Group: A Six-Step Program

Kimberly Kee
Kimberly manages the event marketing program at Jeppesen, a division of Boeing Global Services, for the Americas. Prior to joining Jeppesen, Kimberly operated a variety of event and trade show programs as both a vendor and client. With more than 27 years of diverse experience, Kimberly has been called the Evel Knievel of event marketing with a reputation for challenging standards and creating memorable event experiences. She has been a speaker at Exhibitor since 1999.

S204 Stop Wasting Time - Organize Your Planning with Templates
M20318 The Nuts and Bolts of Budgeting for Results
M60818 From Marketing to Measurement: 10 Steps to a Great Corporate Event
T60818 From Marketing to Measurement: 10 Steps to a Great Corporate Event
T20318 The Nuts and Bolts of Budgeting for Results

Jim Kelley
Jim is committed to supporting the professional growth of the industry though active industry involvement and speaking while also effectively managing a portfolio of events. He participates in PCMA, serving on the Digital Strategy Committee and the PCMA Capital Chapter Board of Directors. In 2014 he was honored by PCMA as the "Distinguished Service Professional of the Year" ". Additionally, he serves as a Board Trustee for the Incentive Research Foundation and oversees their education committee.

T659 Are You Leading or Lagging in Your Use of Technology?

Victor Kippes
Victor Kippes is CEO of Validar Inc., a B2B lead management company that specializes in events. Validar's value proposition is based upon Victor's experience as a receiver of leads. He understands very well the challenges marketing and sales leaders face specific to demand generation and lead management.

M146 How to Measure ROI for Exhibits and Events

Michael Klym
As VP Creative Director, Michael is responsible in establishing strategic direction and subsequent interpretations into three-dimensional environments ensuring objectives are met at the highest level. His focus in the area of brand marketing and corporate identity through design and digital integration has led him to produce international events and innovative environments for several Fortune 500 industry leaders. Michael is a graduate of Ontario College of Arts and Design University.

M614 Intel Corporation: How to Make Your Brand Stand Out on the Trade Show Floor
T656 Reimagine Your 10' x 10' Exhibit

Jeff Korchinski
Jeff Korchinski, Exhibit Concepts, Sales VP for nearly 15 years, is a veteran in the trade show and branded environment worlds. Having worked on the client side at Xerox, and Reynolds & Reynolds, Jeff has a strong understanding of the corporate world which has allowed him to establish and nurture partnerships between ECI and clients achieving long term success. He is passionate and committed to the long-term viability of our industry.

T650 You've Been Tasked with Managing Your First New Build - Now What?
W647 Rent Your Booth and Still Own Your Program?

Deanna Krause, CTSM Gold
With over 17 years of marketing experience, Deanna Krause, CTSM, Gold Level, specializes in trade shows and marketing communications. Prior to becoming a consultant, Deanna led a 16-person team in the strategic planning and execution of over 400 trade shows and events annually. She holds a bachelor's degree in marketing from Arizona State University.

W207 40 Ways to Make the Last Day of the Show Productive
R327 Make Every Show Count: Powerful Strategies to Convert Leads to Sales

Arielle Langlais
Arielle Langlais, Director, Client Services, is responsible for the management of her clients' annual trade show and events budgets and calendars. She becomes familiar with client exhibit properties and facilitates both pre-show planning of logistics and show services and show site support. She coordinates creative, strategic, tactical and production resources to ensure the success of each event. Arielle received a BS from Bryant University and hopes to receive her CTSM certification in 2018.

M748 Jump Start Your Career in Healthcare Exhibiting

Lisa Lawley, CTSM Diamond
Lisa Lawley, CTSM, Diamond Level, is a Senior Event Program Manager at Cisco, the worldwide leader in IT. Lawley has 20 years of industry experience overseeing exhibits for many of Cisco's trade shows and events, and managing the Cisco portables program. She received her CTSM certification in 2008 and her CTSM Diamond Level upgrade in 2012. She currently serves as an EXHIBITORLIVE Conference Advisory Board member, CTSM Portfolio Advisor, and CTSM Program Mentor.

T307 Pay It Forward: Integrate Cause Marketing Into Your Program
W328 360 Degree Event Planning: From Selection to Experience Design

Ivan Lazarev
Ivan Lazarev is president of ITN International, a marketing technology and services company for the trade show industry. Lazarev is a pioneer in the field of automated lead management on the Internet and touch marketing at events. He has provided solutions for HP, NetApp, USPS, Microsoft and others.

T104 How to Integrate Onsite Lead Management Solutions with CRM Applications

Scott Leech
Scott is currently senior partner of BrandSpeak Communications. With over 20 years' experience creating and producing live events, Scott combines fundamental and effective communication strategies with a deep knowledge and passion for the most cutting-edge technology. This unique perspective helps unlock the full potential of video, web, digital and live presentations by ensuring the technologies used to deliver the message don't lose sight of the fundamentals of good storytelling.

T31118 How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program

Molly Lenore
Molly is the creative strategist and president of Moey Inc., an ideation, design, new technology and fabrication studio, a company devoted to the development of interactive, technology-based installations at the intersection of art, science, education, and design.

M665 Leverage the Power of Museum Tactics to Maximize Return on Engagement

Katharine Lentini-Judah
Katharine Lentini-Judah is a storyteller who has helped to craft, curate and deliver the worlds most recognizable events, including @NBA All Star Weekend (2000-2009), @Olympics in Vancouver (2010) and @CES for Intel (2011-2017). Her experience in live event programming and entertainment spans 20 years and 12 countries.

M614 Intel Corporation: How to Make Your Brand Stand Out on the Trade Show Floor

Kat Luce
Kat Luce, director of marketing, Hill & Partners

W349 Transactions vs. Relationships: Understand the Value of Sales

G. Dan Lumpkin, CMC
G. Dan Lumpkin has been a member of our faculty since our show began. His " Ask Dan" is among the favorites of many of our readers for years. He is among the top of Professional Management Consultants in the world. The President of Lumpkin & Associates, a management consulting firm that specializes in helping organizations develop top leaders for tomorrow. He's a graduate of the University of Tennessee, a Certified Management Consultant and Certified Reality Therapist.

T72118 Negotiating Skills to Win
T72318 Communicating with Others: Essentials for Success
W409 Managing in a Changing Environment
W411 Understanding Emotional Intelligence
R72118 Negotiating Skills to Win
R72318 Communicating with Others: Essentials for Success

Travis Macdonald
Travis Macdonald has successfully leveraged two creative writing degrees into the more practical art of copywriting. For the better part of the past two decades, he has honed his storytelling expertise on the subject of B2B marketing communications, innovations and best practices. In his current role as Creative Director at Godfrey, he helps clients deliver disruptive and memorable trade show experiences that move people from audience to action.

T254 Four-Dimensional Storytelling for B2B Exhibitors

Steve Mapes
Stephen Mapes is a 30-year industry veteran and SVP of Strategy for Impact XM, a global experiential agency, where he leads the development of exhibit and event engagement strategies for Fortune 100 clients. He is also an associate professor of Digital Media at Drexel University and holds a MBA and MA.

T446 The Event Playbook: Build Brand Consistency and Stakeholder Consensus
T652 BASF's Innovation Lab: A "Please Touch" Experience

Doyle Martin
Doyle has seen the live event and exhibit industries come of age over the last 3 decades. Having served as a theatrical master electrician, concert lighting crew chief, lighting designer and programmer, digital content director, projectionist, system networking tech, technical director and production manager; he knows the live entertainment, exhibit and corporate meeting industry inside and out.

W621 Understanding Your Overhead Rigging, Lighting and AV Exhibit Options

Marsha Maxwell
Marsha Maxwell, senior director of corporate events, Citrix

T446 The Event Playbook: Build Brand Consistency and Stakeholder Consensus

Roger May
Roger has spoken at many major healthcare conferences as well as EXHIBITORLIVE, Event Tech and Event Marketing Summit. Roger and his team's work have been recognized through numerous awards and recognitions such as the Event Marketer Event Technology Awards, Sizzle Award, and the BMA Marketer of the Year.

T205 Make Smarter Decisions to Maximize Your Show Outcomes
T202 The Event Disaster Recovery Support Group: A Six-Step Program
W602 Exhibit Marketing Challenge: Can You Stand Out in a Sea of Small Booths?

Cindy McCormick, CTSM
Cindy McCormick is a Global Convention Marketing Professional with more than twenty years' experience in global convention, meeting and event planning. She is an expert in helping companies find, define and maximize the value of their convention marketing channel. Currently head of Convention Marketing at Novo Nordisk, Cindy previously ran her own consulting firm working with several prominent companies in the pharma/biopharma space including Sanofi, Alexion, Dendreon and Leo Pharma.

S508 International Exhibiting - A Primer for Success

Rebecca McFarland
As Vice President of Operations at ARK Media, Rebecca McFarland wears many hats. In the last 7 years at ARK, she's explored how people collaborate together (both successfully and unsuccessfully) in an agency working with exhibit companies and clients. For almost 30 years, she has been involved in operating businesses in both the private and non-profit arenas. Rebecca enjoys working closely with team members while always looking at the big picture.

M661 It Takes a Village: Create Effective Data Storytelling through Team Collaboration

Michael McMahon
Michael McMahon is the President/CEO of Hill & Partners Inc. Organizational leadership throughout his 25 years in experiential marketing has followed a common thread. Create a space and place where employees, partners, prospects and clients can be both true to themselves and genuine with others. His pursuit has lead to organizational programs created specifically to enhance our ability to attract untapped opportunity with the people and groups we encounter. The results can be personally and profesionally transformational.

R418 It's Not You, It's Me...Reinvent Your Role in Partnerships

J. Kismet Mikos, CTSM Gold
When I was first hired by Nordson Corporation, an industrial manufacturer based in Ohio, I knew they were involved with community affairs. I learned they had donated 10% or their North American profits back to the community since they were founded in 1954. This charitable giving has evolved to include multiple charities - both national and local. As a brand ambassador, I am constantly looking for new ideas to promote our brand in face-to-face experiences.

T307 Pay It Forward: Integrate Cause Marketing Into Your Program

Bob Milam, (CTSM candidate)
Trade Show Bob is who you call when the people who lead your exhibit efforts need a boost. A past winner of EXHIBITOR Magazine's All-Star Award, he knows a few things about trade show performance. Bob has produced winning exhibit campaigns for the food ingredients, super-computing, cosmetics and computer graphics industries. Currently a blogger for EXHIBITOR magazine, Bob loves to see companies' exhibit programs blossom under the leadership of competent and confident Exhibit Managers.

S329 Build a Successful Event Marketing Plan
M311 Effective Exhibiting for Companies with Niche Markets and Long Sales Cycles
W30818 Business Marketing Strategies and Trade Shows
R30818 Business Marketing Strategies and Trade Shows

Kelsey Miner
Kelsey Miner acts as Marketing Coordinator at Hill & Partners, Inc; a leading provider of Branded Environment Experience. Kelsey work to employ different strategies to generate leads and engage audiences. She is responsible for numerous activities like data analysis, copy writing, and tactical execution to name a few. Her experience spans across many industries such as accounting, sports and event management, and now environmental design and experience.

R418 It's Not You, It's Me...Reinvent Your Role in Partnerships

Ronda Mohr
Ronda Mohr is VP Creative at FreemanXP where her training in Architecture gives her a unique perspective on design. She previously worked at Microsoft in store planning and strategy, and she was design lead at Callison for brands such as Apple, REI, Cole Haan and Harrods. Ronda's professional focus is on human-centered design methodologies. This experienced-based approach applies spatial strategies to create highly coordinated, multi-sensory user experiences that facilitate targeted behavioral goals in branded environments.

T747 Experience Design is Human-Centered Design

Terri Morrison
Terri Morrison's books have sold over 450,000 copies. Her bestseller "Kiss, Bow or Shake Hands®" is on Inc. Magazine's 7 Best Books on How to Negotiate. Her next book will be published by The American Bar Association. She's not a lawyer, but the ABA is a client, along with AT&T, Accenture, American Airlines, American Express - & hundreds more. She has appeared on CNN, NPR, the BBC...and others.

W546 Kiss, Bow, or Shake Hands®: Communicating Across Cultures

Liz Nacron
At Live Marketing, Liz Nacron drives all phases of production and serves as primary creative liaison. She ensures program excellence and continually instills best practices across her entire team. Liz has been the lynchpin at the center of strategic concept development, production, execution, budgeting, and client service for a wide array of complex and robust event and tradeshow programs from concept inception to seamless onsite execution for a variety of Fortune 500 companies to start-ups.

R352 Trade Show Transformation: CenturyLink's Extreme Exhibit Presence Makeover

Jan Nelson, CTSM Gold
Jan is the executive director of the Certified Trade Show Marketing (CTSM) Program. She has over ten years of marketing communication and trade show management experience. Nelson has a degree in education, over ten years of teaching experience and is one of the early graduates of the CTSM Program.

W710 Preparing, Developing and Submitting a Quality CTSM Portfolio

Donny Neufuss
Donny started his career working in the music industry to develop new online technologies that helped promote and discover new independent talent. Donny then went on to work in the video streaming industry to help some of the largest corporations and associations adopt online video for their events. Today Donny works at PRG as the eSports Vertical Market Leader. Being a lifelong gamer, Donny leads a team dedicated to supporting technology in the eSports.

T659 Are You Leading or Lagging in Your Use of Technology?

Eddie Newquist
Eddie is an award winning designer, filmmaker, industry innovator and inventor. He's responsible for GES' creative design studio and leads their global entertainment division. With over 25 years of experience, Eddie has led the creation and production of projects for partners such as Pixar, the Walt Disney Company, The World Trade Center, Warner Bros Studios, National Geographic, NASA and The History Channel. Eddie holds three patents for inventing technologies for Universal Studios Hollywood and Florida.

R603 Create Engaging Experiences

Beth Nicholson
Beth Nicholson, Project Manager for the Tradeshows & Events team at Hologic, has an extensive background in tradeshows, internal and external educational and special events. With over fifteen years of corporate events experience, Beth has an advanced understanding of logistical and tactical planning as well as creative approaches to building engaging experiences for guests and a passion for program analysis, ROI and metrics tracking for enhanced strategic approaches to events programs.

M147 Trade Show Objectives: Why You Need Them and How to Make It Happen

Jim Obermayer
James Obermayer is the publisher of the Funnel Media Group,LLC, which has as operating divisions the Sales Lead Management Association, Funnel Radio and the B2B Podcast Directory. He founded the world-wide 8200 member SLMA in 2007. Funnel Radio was founded in 2010. Obermayer also hosts two weekly c-level interview programs: SLMA Radio and The b2B Podcast Directory was first published in August of 2017.

M317 How To Double Your Qualified Leads: Best Practices in Trade Show Lead Acquisition
M146 How to Measure ROI for Exhibits and Events

Maddie Ogren, CTSM
Maddie Ogren, Director, Client Services at Access TCA, is responsible for coordinating creative, strategic, tactical, and production resources to ensure that each exhibit or event project is delivered on time, on budget and on strategy. A CTSM graduate, Maddie received a BA from the University of New Mexico. Before joining Access, she was in charge of event marketing at United Way, and she also worked at WorldCare Clinical, a healthcare consultancy.

M354 The Millennials Are Coming! Five Things that Means for Healthcare Exhibiting

Trent Oliver
Trent Oliver is the co-founder and CEO of Blue Telescope, where for more than a decade she has developed and guided an in-house team that conceptualizes, designs, programs, and deploys award-winning technology-based exhibits. Exhibits have been created for clients such as Xerox, the National Museum of Mathematics, Liberty Science Center, Pfizer, Merck, and many more.

M748 Jump Start Your Career in Healthcare Exhibiting
T601 Let's Play: Build Traffic and Generate Brand Affinity with Gamification

Charles Pappas
Charles Pappas is the Captain Ahab/Mr. Peabody of the exhibition industry. Charles has covered the expo industry for Exhibitor magazine since 2002, and spent years sleuthing out not just the economic impact but also the cultural imprint of trade fairs, which is chronicled in the book, "Flying Cars, Zombie Dogs, and Robot Overlords."

T666 How World's Fairs and Trade Expos Change the World

Christian Paschke
As a Derse program strategist, Christian drives face-to-face program success with accountability and measurement tools to document and validate progress toward goals. Her extensive experience includes marketing communications, brand alignment and relationship management. Prior to joining Derse, Christian was Director of Strategic Communications for Northwestern Mutual where she led executive and internal communications initiatives in support of the firm's business transformation. She holds a Bachelor of Arts in English from North Carolina State University.

W148 How to Write a Strategic Plan That Delivers Measurable Business

Christina Piedlow
With 15 years of experience working and managing extensive trade show programs for leading global brands, Christina's productive approach to experiential marketing always ensures a measurable, impressive outcome. As Executive Director for TPG Trade Show & Event Marketing, Christina's focus, drive, and passion for the events business fuels her ability to lead an incredible team.

M351 Siemens Healthineers: Making History with a Game-Changing Integrated Program

Kelly Pisarev Lord, CTSM
Kelly Pisarev Lord is Manager of Marketing Communications for Avid Bioservices, where she leads integrated marketing campaigns and manages corporate events and trade show programs that promote Avid's contract biomanufacturing services. Kelly brings over 13 years' experience in the biotechnology industry and 8 years managing trade show programs, with expertise spanning formulation chemistry, production planning, cold chain storage and logistics, and marketing programs and trade shows.

S412 Create and Present a Compelling Business Case to Earn Budget and Buy-In-and Improve Results

Marc Pomerleau
Marc Pomerleau is Vice President of Global Strategy at FreemanXP where he works with association and corporate leaders to disrupt complacency, inspire change and design effective solutions for live events. Marc's experiences include serving as a Presidential Management Fellow (PMF), leading JV operations in China and co-founding three start-ups. Marc has an MA in Asian Studies and International Economics from The Paul H. Nitze School of Advanced International Studies (SAIS).

M405 The New Tribes: Event Experience in the New Era

Greg Poole
Sales Manager Greg Poole leverages his previous sales experiences from various fields with his exemplary customer service skills when talking to potential and existing clients. His well-rounded perspective allows his interactions to be effective and consultative, and he goes above and beyond to keep up to date with the latest advancements in the industries he pursues.

W349 Transactions vs. Relationships: Understand the Value of Sales

David Pott
David Pott co-founded the ARK Media group in 1999 to meet a growing need to provide cutting-edge interactive media to clients in the healthcare arena. Specializing in digital storytelling for exhibits, he is an award-winning producer of video and animation, interactive panels and quizzes, VR-style immersive programming, and live presentations and games. David holds a BS from Northwestern University and an MFA from UCLA's School of Film and Television.

M661 It Takes a Village: Create Effective Data Storytelling through Team Collaboration

Eric Preston
Eric Preston, senior vice president, Derse

R654 Best of Both Worlds: Leverage Mixed Reality in Your Exhibit and Events
R645 The Five Essential Components of an Effective RFP

Sean Pulera
As one of our Sales Managers, Sean Pulera works to guide prospects through sales processes and uses his strong interpersonal skills to build and maintain client relationships along with introducing new companies to H&P. With 12 years of experience in the Sales industry, Sean goes above and beyond to ensure his clients and their projects are taken care of.

W349 Transactions vs. Relationships: Understand the Value of Sales

Lynn Reves
Lynn Reves spearheads the Results Division at Exhibitus to provide tools and consultation in helping clients measure exhibit program ROI and demonstrate value to corporate success. She has trained sales, marketing, design and service representatives since 1997, conducting mutliple training events each year. She has been a featured speaker at conferences across the US on topics ranging from incorporating Millennials into trade show strategy to the importance of developing a common design language with customers.

W246 Apply Design Thinking to Improve Program Results-And Get the Credit You Deserve

Steve Riches
Steve Riches is Principal at Laguna Displays, a full-service provider of exhibit solutions for U.S. and international trade shows and events. He has more than 20 years of trade show and event marketing experience, including international exhibiting and trade show program management. Steve is past President of the Experiential Designers and Producers Association (EDPA) Southern California Chapter. Steve was born in England and is multilingual, with fluency in French, Spanish, and English.

R545 How and Why Are U.S. and International Exhibit Designs Different?

Sean Roach
Sean is Senior Manager, Global Marketing Communications at Siemens Healthineers. He is responsible for developing and implementing global tradeshow communications strategy and tactics. He works on many of the company's largest in vitro diagnostics trade shows, including AACC and IFCC.

M351 Siemens Healthineers: Making History with a Game-Changing Integrated Program

Stephen Ross
Stephen Ross, VP, Executive Creative Director, has been generating unique design solutions for over 20 years. His work includes exhibits and experiential marketing, point-of-sale material, advertising programs, brand identity, and consumer product packaging. Stephen has won awards for both graphic and exhibit design and has driven innovative brand promotions for companies such as Eddie Bauer, IBM, GAC, Jaguar/Land Rover, and Foundation Medicine. Stephen leads the Access design team in developing creative strategies for clients.

M655 Design Thinking: Driving the Creative Process

David Saef, CTSM Bronze, HMCC
David leads MarketWorks by GES, a team offering marketing and strategic services for corporate and organizer clients. Major services include strategies to target attendees, develop meaningful and memorable engagement pre- at- and post-show, execute effective sponsorships and capitalize on best practices and the latest industry trends. Key clients include Boeing, Bell Helicopter, Pfizer, Boehringer Ingelheim, and National Safety Council.

W610 Small Exhibit, Big Results
R413 Managing Up - And Beyond
R414 Managing Up - And Beyond: Practical Applications

Adrian Sanchez
Adrian Sanchez is Director, Digital Operations at FreemanXP. Having worked in diverse industries ranging from high tech and design to healthcare and travel, Adrian brings over 15 years of operations and event management experience. He is a firm believer in live personal interaction augmented, not replaced, by technology. Thriving in creative, diverse, and innovative environments, Adrian is energized by collaboration and teamwork, and focused on creating successful outcomes for his clients and their important audiences.

W657 How to Create Brand Experiences with Augmented or Virtual Reality

Victoria Scanga
Victoria Scanga is a Digital Community and Marketing Manager and Consultant with NX3 Corporation. She holds an MBA from Rutgers Business School and has been a marketing professional for over nine years. Victoria specializes in email automation, social media and community building strategy, and website design and management. She has a background working in companies of all sizes (and budgets) including nonprofit, start up, and Fortune 100 institutions.

W347 Boost Your ROI with a Click: Digital Marketing Basics for Trade Shows and Events

Greg Schneider
Greg Schneider was previously the Director of Strategy for Dell's Global Events team and now leads Employee Engagement organization in the Chief Customer Office. Greg specializes in global event roadmap development, partner strategy, financials and measurement. He has more than 20 years of experience as a leader in the technology space, ranging from customer service, partner marketing, to merchandising and planning. He is passionate about business development and building a more efficient customer-focused approach.

W514 Dell: Draw the Right People with the Right Audience Acquisition Approach

Patrick Schwerdtfeger
Patrick Schwerdtfeger is a business futurist specializing in technology trends including artificial intelligence, Fintech, blockchain and social media. He has lectured at numerous academic institutions including Purdue and Stanford Universities, and is a regular speaker for Bloomberg TV. Patrick is the founder of Trend Mastery Inc. and host of the Strategic Business Insights video blog (with over 20,000 subscribers and four million views on YouTube). He has spoken about business trends, technology and digital marketing at hundreds of conferences in dozens of cities around the world. Patrick discussed Learned Intuition at the TEDx Sacramento event in 2012.

M357 Applications of Artificial Intelligence (AI) in Event Marketing
M356 Leverage Social Media to Create Buzz-Worthy Events

Ian Sequeira
Ian Sequeira, EVP, Exhibit Surveys Inc., heads up research. He is a well-respected industry speaker, and an active member of IAEE, HCEA, MRA, and CEIR. Ian received a B.S. degree in Economics from Allegheny College, Meadville, PA., and an MBA from the American University in Washington D.C.

T105 Using Surveys to Measure Your Performance in Trade Shows and Events
W20118 Selecting the Right Shows: The Critical Decision
R20118 Selecting the Right Shows: The Critical Decision

Allyson Shepherd
Throughout her 15-year career, Allyson has led strategic marketing for foreign and domestic conferences with up to 50,000 participants and has been a key innovator of experiential marketing metrics. In 2010, Allyson leveraged her experience with show organizers, exhibit and event agencies and corporations to establish Attendee Marketing Solutions, Inc., an event consulting practice focused on measurement and analytics. Allyson holds a BA in Writing for Film & Television and Political Science from Syracuse University.

S102 Connect the Dots: How to Match Measurement to Business Objectives

Holly Sherrill
Holly Sherrill, President and CEO of Marketech360. Holly is a veteran trade show expert, bringing over 25 years' experience in experiential marketing to trade shows and events. Holly's specialties include; exhibit staff training, strategic planning and consultation, quantifiable objective setting, ROI tools and execution. Holly is a member of The NAWBO, Alabama Women Business Owners (AWBO) and The Women's Network (TWN). Holly holds an MBA from Mercer University in Atlanta, GA.

M145 Measurement: A Look Through the Rearview Mirror
T353 Creating Dynamic Demos
W223 Exhibiting Success Starts with the Staff

Todd Simon
Todd has designed and implemented highly effective sales and marketing presentations for all position levels including senior executives in companies such as 3M, IBM, BellSouth, Nortel, Allied Signal, Rocktenn, MC2, and Freeman for over 28 years. His extensive knowledge of Customer Experience Management (CEM), Digital Asset Management (DAM), and Sales Presentation Effectiveness Measurement allows him to tailor these sophisticated techniques to any sales and presentation challenge.

S403 Build a Better RFP
M450 Win More Business Responding to RFPs the Way Clients Want
T301 Message and Media - An Overview of Presentation Delivery and Technology
T350 Focus on Attention: Maximize your Messages in Today's Media Cloud

Lisa Sinicki
Lisa Sinicki, is a writer, artist and the self-proclaimed Queen of the Chronic Overthinkers. She held various sales and marketing roles in the exhibit industry for 25 years. She shares her cartoons at

W708 Overthinkers Anonymous: Stop Feeling Overwhelmed to Achieve More
R745 Exercise Your Demons: Tactics to Tame Your Internal Critic

Bill Smith
With a BA (Hons) Architecture from South Bank University, London, Bill has been responsible for developing strategies and content for the entire range of face-to-face opportunities including global trade show programs, user events, retail environments, mobile marketing, product launches, and social media toolkits. In addition, he possesses significant expertise in interactive technologies, lighting, AV, and communications platforms within event environment forums.

M252 Don't Forget Your Briefs: A Call for More Creative Strategy in Events

Marty Smith
Marty is considered a leading subject matter expert regarding Continuous Improvement (CI) in Purchase Experience environments. He attained the level of Lean Six Sigma Master Black Belt Sensei and is an expert in analysis and experimentation in these complex, chaotic environments. He has helped corporations implement CI methodology in areas ranging from accounting to warehousing in order to maximize return on investment (ROI). He has published THE NEW EXHIBITOR and Orange Belt for Exhibitors.

S108 Lean Six Sigma White Belt for Exhibitors
T110 Lean Six Sigma Orange Belt: Part I
W111 Lean Six Sigma Orange Belt: Part II
W112 Lean Six Sigma Orange Belt: Part III
R113 Lean Six Sigma Orange Belt: Part IV

Pete Smith
Being called "one of America's leading personal and professional development coaches," Pete Smith is one of the most sought-after international speakers and trainers in the field of leadership, management, personal growth and development. His energetic, witty, and interactive style is complimented by his ability to provide practical takeaways that actually work, all while having a little fun in the process.

S448 Built for Legacy: Lead Your Team to Make a Difference
M749 Dare to Matter
M702 Better Communication Skills for Better Business Results

Dave Sparkes
Since graduating with an honors degree in engineering in 2000 I have specialized in the field of project and program management, firstly in the defense industry, and then within the exhibition industry as an employee of GES Over my twelve years with GES I have managed (from our office located in Sheffield, UK) trade show projects from initial concept to final delivery in various locations all over the world, working mainly with US defense companies.

S508 International Exhibiting - A Primer for Success

Joshua Stevens, CTSM
Joshua Stevens, CTSM, is a veteran tradeshow and event manager. His career was abruptly side-tracked due to a company downsizing. After 22 years in Corporate America, including 17 with Xerox Corporation, he has embarked on a new path as a self-employed consultant and strategist. Joshua lives in Portland, Oregon, with his wife and 2 children. He is extremely passionate about event production and face-to-face marketing.

T751 Life After Corporate America

Rick Stoner
As Vice President of Sales and Client Strategy at Derse, Rick Stoner leads all marketing efforts to help Derse achieve it's vision as the sought-after leader in driving face-to-face marketing success worldwide. He drives credible lead opportunities to the company to increase sales through content marketing with effective creative and analytical accountability. Prior to joining Derse, Rick worked for ten years at advertising agencies in Chicago and Milwaukee in social media, public relations and new business development roles.

R314 Effective Use of Social Media in Face-to-Face Marketing
R645 The Five Essential Components of an Effective RFP

Prashant Surana
Prashant Surana is the Global Sales Operations Manager at UL where he is responsible for enablement of sales & marketing processes and tools. He has 20+ years of experience in the sales operations, marketing and technology areas. As a CRM professional, Prashant has worked on multiple CRM platforms and has rich experience in developing client value by focusing on the intersection of strategy, technology and business. He holds an MBA and Bachelor's degree in Electrical Engineering.

R149 Trade Show ROI: From Cost Center to Profit Center

Melanie Swanson, CTSM, Diamond Level, CMP
Melanie Swanson, Diamond-Level CTSM, CMP, MBA Melanie has more than 20 years of experience managing tradeshows and is active in the CTSM program as an exam proctor, portfolio advisor and member of the CTSM Ethics Committee. She serves on the EXHIBITOR Magazine Editorial Advisory Board and the EDPA Advisory Committee. Melanie holds an MBA from the University of Wisconsin-Madison and is the Tradeshow Manager for Matrix Fitness, the commercial equipment brand of Johnson Health Tech.

W253 Show Your GSC Some TLC: Pro Tips for a Great Relationship

Patrick Taaffe
Patrick is Sr Manager, Market Research and Competitive Intelligence at Wockhardt, a diversified pharmaceutical and healthcare company based in Mumbai, India. Patrick currently leads all market research and forecasts for Wockhardt's US marketed products, and similarly for Wockhardt Discovery's pipeline of novel antibiotics for the treatment of multi-drug resistant bacterial infections. Prior to joining Wockhardt he was Pharmaceutical and Medical Products Knowledge Specialist at consulting firm McKinsey & Co.

M661 It Takes a Village: Create Effective Data Storytelling through Team Collaboration

Mark Tedesco
Mark is the Creative Director of the Boston division of GES and responsible for a local, multi-disciplinary team of designers as well as the creative direction of network designers. Project responsibilities include design execution and creative direction of the design team and outside partnering agencies. Specialties include International and Domestic Health Care exhibiting, Experiential Interactive technology, and Trade Show and Event trends. Over 20 years of industry experience designing exhibit architecture and crafting experiential solutions.

M646 ExhibitDASH!

Michael Thimmesch
For over 25 years, Mike Thimmesch has created and implemented innovative marketing, lead generation, and exhibiting strategies that profitably grow company sales and enhance brand and awareness. Thimmesch rose to Director level at Skyline Exhibits, where he helped generate over a half million leads, resulting in over $1 billion in sales. He published 11 industry white papers and eight exhibiting books, presented over 100 trade show webinars, and wrote over 200 exhibit marketing blog posts.

R309 11 New Rules of Trade Show Marketing

Dedra Thompson
Dedra Thompson is an innovative facilitator and training/development expert with over 15 years of experience working with professionals of all ages and backgrounds. As a Director of Learning and Organizational Development, she uses her skills to create specialized training & leadership programs that empower and inspire teams to grow and prosper. Dedra is passionate about fostering positive relationships and assisting her colleagues in identifying and strengthening unique skill sets that promote efficiency and professional growth.

M715 Embrace Generational Differences to Create a Collaborative Workplace

Scott Tokar
Scott Tokar is a professional speaker, magician and the founder of Corporate-FX, Tradeshow Magic group. Since 1992, his company has helped hundreds of companies explain the features and benefits of their products using magic as a live communications medium in theater-style and aisle-view presentations worldwide.

W213 Booth Basics Boot Camp: Lessons from the Trade Show Floor

Victor Torregroza
Victor Torregroza is Brand Experiences Program Manager, Global Event Marketing, for Intel Corporation. He is responsible for the strategic implementation of Intel's most dynamic trade show experiences. Victor is a passionate pioneer of experiential marketing at Intel and the architect of Intel's enhanced face-to-face experiential activations. He believes in keeping the experiences simple, authentic, shareable, and delightful. His mantra, 'we eat with our eyes', informs his passion for bold, breathtaking experience design.

M614 Intel Corporation: How to Make Your Brand Stand Out on the Trade Show Floor
T656 Reimagine Your 10' x 10' Exhibit

Scott Trobaugh
Scott Trobaugh is Vice President and Executive Creative Director at Godfrey, an exclusively B2B marketing agency. Applying his design education to the world of business, Scott leads teams in creative problem solving for top industrial clients with the goal of tethering outlandish ideas to workable business realities. Art, copy, code, tech - all of them must serve the big idea, the north star by which messaging is successfully navigated.

T254 Four-Dimensional Storytelling for B2B Exhibitors

Anne Trompeter
An exceptional visionary and a skillful communicator, Anne infuses fresh ideas and sound strategy into just about everything. She brings over 20 years of experience making creative dreams a reality for small innovators to Fortune 500 leaders. Her most innovative approaches-which include integrating technology and groundbreaking creative elements into a diverse range of event programs-have earned several client accolades and industry awards.

R352 Trade Show Transformation: CenturyLink's Extreme Exhibit Presence Makeover

Nico van Praag
Over the last 25 years Nico has put his strategic fingerprint on some of the world's best brands including Audi, Nike, VISA, GAP, Microsoft and Xbox, General Motors brands, and Sega. He's driven by a belief that great strategy requires creativity just like the creative itself. Prior to joining Kenwood Experiences, Nico worked with some pretty smart people at great companies including Venables, Bell & Partners, AKQA, Goodby, Silverstein & Partners and Sterling Brands.

T660 How to Avoid Personalization Fail

Jason Vickers, CTSM
As a Trade Show Manager within Verizon Enterprise Solutions, Jason Vickers is responsible for overall logistics and project management of multiple high-visibility Tier 1 trade shows; including NRF, Enterprise Connect, NAB, and Gartner Symposium ITxpo. He has experienced firsthand and understands best practices to overcome the unique challenges corporate exhibitors face when planning and executing exhibits. Jason oversees the multi-million dollar enterprise trade show budget. Previously, Jason supervised teams in Verizon's finance operations department.

T261 Trade Show Exhibiting for Large Corporations

Ken Viscovich
Kenneth Viscovich is currently the National Representative for the United Brotherhood of Carpenters and Joiners of America. He has held this position for the past 35 years. He previously held many local and council positions in Northern California. For the past 27 years, he has been responsible for the trade show industry internationally. Kenneth has served as a board member of the Exhibitor Appointed Contractors Association, and is the Co-Chairman of the ESCA Labor Management Committee. He is responsible for the establishment of the Trade Show Industry Task Force. He was the 2007 recipient of the EACA Intrepid Award. He also received the 2008 IAEE Chairman's Award, which recognized him for his work in promoting a drug free work place. He has been instrumental in the development of industry specific training for the trade show industry, as well as continuing education for UBC carpenter members. He is responsible for instituting first of their kind Trade Show Conferences pairing Industry Leaders and Union Representatives to discuss current and compelling issues. Kenneth has also contributed to numerous articles and industry publications.

R201 Show Floor Labor: Busting the Myths About Unions

Matt Volk, CMP
J. Matt Volk, CMP is the Director of Conference Services for Northern Illinois University Outreach in DeKalb, Illinois. Mr. Volk has been involved with meetings and events for over twenty years working both as an event planner and as a supplier of products and services to the industry. He holds a bachelor's degree in tourism administration and a master's degree in convention management.

M502 Introduction to International Meeting Planning: Western Europe

Gail Weinstein
As Vonazon's Director of Marketing, Gail Weinstein has extensive experience in some of the most cutting-edge marketing practices and platforms. However, Gail's true passion lies with Marketing Automation; she can always be found researching new methods and developing strategies to assist struggling marketing departments get their message out more effectively. Her dedication to success has been key to the tremendous expansion of Vonazon's Marketing Automation Professional Support Services department.

M345 Create a Comprehensive Trade Show Marketing Strategy Using Digital Technology
M325 Attract, Capture and Nurture Your Leads With Marketing Automation

Brian West
I received my BA in Industrial/Scientific Photography and Color Technology/Lab Management from Brooks Institute of Photography in Santa Barbara, California in 1983. I have been involved in the commercial print business for the past 34 years. I have been with Freeman since 2005.

T653 Sustainability by Design: The Next Generation of Eco-Friendly Exhibit Materials

Robert Williams
Robert has led the planning and execution of more than $300,000,000 in experiential projects for cultural, educational and corporate clients. During his 25+ year career he has served in many creative roles, including as a theatrical designer, owner's representative, and media producer. His adventures have taken him from the Metropolitan Opera to the American Museum of Natural History and into the homes of millions of viewers through broadcast documentaries.

M665 Leverage the Power of Museum Tactics to Maximize Return on Engagement
W513 Trends with Benefits: What the World is Talking About

Mike Wohlitz
Michael Wohlitz, Senior Vice President of Event Services, provides project management support and creative solutions to the account ownerships teams within Freeman. In this role, Michael and his team help increase cohesion between Sales and Operations, serving as a helpdesk for the sales process including show advance, deal design and preproduction support. Additionally the team assists in melding the strategic and creative visions with technical specificity and executable solutions.

M606 Beyond the Scenes: Apply Design Thinking to Events and Exhibitions
T605 Elevate the Experience: The Intersection of Vision, Strategy and Technology
W611 Lighting and AV Technology: Understand the Terminology

Mike Zuganelis
With a passion for marketing, I love the work I do. My journey began in the OEM Tech industry where I had the fortune of being exposed globally. I have leveraged and built upon that knowledge to focus on contributing to the success of client's and colleagues. This path, though at times winding, has brought me to a unique agency, Impact XM...exceptionally talented people sharing a passion in a culture that delivers exceptional work.

T446 The Event Playbook: Build Brand Consistency and Stakeholder Consensus

Join the EXHIBITOR Community Search the Site
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
Subscribe Today!
Renew Subscription
Update Address
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Get Listed
Exhibit Hall
Exhibit at the Show
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
Company News
New Products
Shows & Events
Venues & Destinations
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott