| Circulation Data |
Ad Rates |
Mechanical Data |
| Standard Ad Sizes |
Issue Closing Dates |
Ad Representatives |
|
 |
 |
 |
|
 |
 |
 |
| Annually Producing... |
| Road Shows/Mobile Exhibits |
13 |
| Dealer/Distributor Events |
11 |
| User Group/Conferences |
9 |
| Exhibits at other Private Events |
8 |
| Custom Forums |
7 |
|
|
 |
 |
|
Marketing to one
“correct” job title among trade show and corporate event professionals
is virtually impossible. EXHIBITOR reaches a wide variety of job titles and job
functions responsible for their company’s shows and events
with no wasted circulation. |
|
| Job Functions of EXHIBITOR
Subscribers |
| Exhibits and Events |
44% |
| Marketing Management |
26% |
| Sales/Promotion Management |
13% |
| Owner/CEO/President |
12% |
| Other |
5% |
|
|
 |
|
 |
|
|
 |
 |
|
| EXHIBITOR
magazine: America's #1 magazine for Trade Show and Event Marketing Professionals
Each month, 30,000 top corporate buyers of trade show exhibits, products and services,
focus their attention on the industry's leading publication... EXHIBITOR magazine.
For more than a decade, EXHIBITOR has been the definitive source on every
aspect of exhibiting, promotion and trade show marketing strategies and tactics.
EXHIBITOR readers are the most active buyers in the industry. No better buyer
profile exists - a phenomenal 98% either specify, recommend, or make final purchase
decisions. Their budgets represent a total market of more than $4.5 billion annually.
Advertisers in EXHIBITOR magazine benefit from EXHIBITOR's high reader involvement
as it impacts ad interest, believability, and ad recall. |
|
Circulation
Data
Subscribers: 30,000
Cost: $78/yr for 12 monthly issues USA.
Canada $108/1 yr. - Mexico $125/1
yr. - International $165/1 yr.
Audience: Exhibit managers, event managers, marketing managers, directors
of marketing, presidents, CEOs, sales managers, advertising directors/managers
of companies listed on the Fortune 1000, Forbes 500, and Inc. 500. Also includes
upper management in the nation's fastest-growing companies.
Member BPA International. |
|
| Back
to Top |
|
| Black
& White Rates
CALL TOLL FREE: 888-235-6155 |
| Number of
Issues |
4x |
8x |
12x |
18x |
| Full-Page |
Call |
Call |
Call |
Call |
| Full-Page
Spread |
Call |
Call |
Call |
Call |
| 1/2 page** |
Call |
Call |
Call |
Call |
| 1/3 page |
Call |
Call |
Call |
Call |
|
|
| 2-Color
Standard Rates
CALL TOLL FREE: 888-235-6155 |
| Number of
Issues |
4x |
8x |
12x |
18x |
| Full-Page |
Call |
Call |
Call |
Call |
| Full-Page
Spread |
Call |
Call |
Call |
Call |
| 1/2
page** |
Call |
Call |
Call |
Call |
| 1/3 page |
Call |
Call |
Call |
Call |
|
|
| 2-Color
PMS Match Rates
CALL TOLL FREE: 888-235-6155 |
| Number of
Issues |
4x |
8x |
12x |
16x |
| Full-Page |
Call |
Call |
Call |
Call |
| Full-Page
Spread |
Call |
Call |
Call |
Call |
| 1/2 page** |
Call |
Call |
Call |
Call |
| 1/3 page |
Call |
Call |
Call |
Call |
| *PMS matched
color with process inks |
|
|
| 4-Color
Rates
CALL TOLL FREE: 888-235-6155 |
| Number of
Issues |
4x |
8x |
12x |
18x |
| Full-Page |
Call |
Call |
Call |
Call |
| Full-Page
Spread |
Call |
Call |
Call |
Call |
| 1/2 page** |
Call |
Call |
Call |
Call |
| 1/3 page |
Call |
Call |
Call |
Call |
| ** Half-page ad rates are
listed as horizontal; add 10% for vertical/island orientation |
|
|
|
| Special
Positions
CALL TOLL FREE: 888-235-6155 |
| Number of
Issues |
4x |
8x |
12x |
| 2nd Cover/Inside
Front |
Call |
Call |
Call |
| 3rd Cover/Inside
Back |
Call |
Call |
Call |
| 4th Cover/Back |
Call |
Call |
Call |
| Page of
Choice, inserts & coverflap |
Quoted Upon Request |
|
|
| Back to Top |
|
Minimum
Frequencies:
4-time minimum frequency required |
|
Commissions:
15% commission to recognized agencies, according to terms in rate card. |
|
General
Rate Policy
Rates subject to terms and conditions outlined in the current rate card. All
contracts or insertions must be confirmed in writing. |
|
| Mechanical
Data
- Trim Size: 8-1/2" x 10-7/8"
- Full Page Bleed: 8-3/4" x 11-1/8"
- Live Area: 8" x 10-3/8" Keep photos and type 5/8" from
sides.
- Method of Printing: Web Offset
- Type of Binding: Perfect Bound
- Digital File Requirements: Resolution-dependent files such as Photoshop should
be 300dpi/150lpi.
- Disk Requirements: Mac version disks: optical (640MB), CD, DVD, 100-250 MB
Zip.
|
|
| Back to Top |
|
| Standard
Advertising Units: |
|
 |
Full-page live:
1 unit: 8" x 10-3/8" |
|
Full-page bleed:
1 unit: 8-3/4" x 11-1/8" |
|
Full-page spread
bleed: 2 units, each: 8-3/4" x 11-1/8" |
|
Full-page spread gutter bleed only: 2 units,
each: 7-7/8" x 10" |
|
Half-page live: 1 unit: HORIZONTAL 7.25"
x 4.875" |
|
Half-page live: 1 unit: VERTICAL 4-7/8"
x 6.875" |
|
Half-page spread, gutter bleed only, 1 unit:
16-1/8" x 4.875" |
|
Half-page spread, gutter bleed only, 2 units:
8-1/16" x 4.875" |
|
1/3 page: 1 unit: HORIZONTAL 4-7/8" x 4.75" |
|
1/3 page: 1 unit: VERTICAL 2-3/8" x 9-5/8" |
|
|
| Back to Top |
|
| 2004
Issues and Closing Dates |
|
| Issue |
Orders |
Materials |
| January |
11/17/03 |
12/03/03 |
| February |
12/22/03 |
1/05/04 |
| March |
1/19/04 |
2/02/04 |
| April |
2/16/04 |
3/01/04 |
| May |
3/22/04 |
4/05/04 |
| June |
4/19/04 |
5/03/04 |
| July |
5/17/04 |
6/01/04 |
| August |
6/21/04 |
7/06/04 |
| September |
7/19/04 |
8/02/04 |
| October |
8/16/04 |
9/01/04 |
| November |
9/20/04 |
10/04/04 |
| December |
10/18/04 |
11/01/04 |
|
|
Advertising
Representatives
Vice President of Publishing - John
Pavek
National Sales Manager - Cara Schulz
Senior Advertising Representative - Mark
Kuehl
Senior Advertising Representative - Kathy
Sveen
National Advertising Representative - Nanci
Lifer
Sales Coordinator- Amy Schultz
Advertising Assistant - Ellen Kavros |
|
| Back to Top |
