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Derse Earns Two BMA Milwaukee Awards
Derse is excited to announce it has won two 2012 Awards from the Business Marketing Association in Milwaukee. Derse-client Moen achieved an Excellence Award for Tradeshow Marketing and Exhibits over $100,000, while Derse’s own “Step Outside Your Comfort Zone” campaign from EXHIBITOR2011 won a Bell Award in the same category. Both exhibits achieved considerable returns on investment—Derse’s primary goal in every project.
“At Derse, we understand that accountability is critical when it comes to driving a face-to-face marketing spend, whether it’s a client’s or our own,” says Heather Rosenow, Vice President-Marketing for Derse. “We are proud of these awards and the results we have achieved for our clients and for ourselves.”
For The Kitchen & Bath Industry Show in 2011, Derse helped Moen update its national booth to keep pace with changing audience needs and company priorities. By coupling impactful creative with sales-driven strategy, Moen was able to increase its sales leads by 51% from the previous year. In addition, Derse utilized Green build techniques and contained cost in most areas of exhibit production—from installation to electrical to transportation.
With “Step Outside Your Comfort Zone,” Derse engaged and challenged its audience to transcend its business-as-usual mindset and achieve what would not otherwise be possible. In using best practices to create and measure quantifiable results with their trade show programs, Derse proved the worth of its trade show strategy and philosophy. New sales lead goals were exceeded by 19% and more than $750,000 in RFPs were received in just one week.
About The BMA Bell Awards
The Business Marketing Association of Milwaukee (BMA) annually presents the Bell Awards. They recognize the best business-to-business marketing achievements in Southeastern Wisconsin. Area marketing firms and agencies submitted entries for judging by top experts in the marketing field. In 2012, awards were given in 40 categories.
As the #1 faucet brand in North America, Moen offers a diverse selection of thoughtfully designed kitchen and bath faucets, showerheads, accessories, bath safety products and kitchen sinks for residential and commercial applications each delivering the best possible combination of meaningful innovation, useful features, and lasting value.
Derse is a complete face-to-face marketing agency with a smarter approach to building client sales and managing their trade show, marketing environment and event programs. Derse helps organizations align face-to-face marketing efforts with broader business strategies through:
∑ ∑ Experiential Marketing strategies that help increase sales
∑ ∑ Program management tactics that help control and reduce costs
∑ ∑ Creative architectural and graphic solutions that attract a target audience
Derse has received honors including recognition as one of the “World’s Top Event Marketing Companies” (#7) by Advertising Age magazine; and Derse’s national headquarters received Silver-level LEED certification, an industry-first for face-to-face marketing industrial facilities. Derse employs more than 350 people in Atlanta, Chicago, Dallas, Indianapolis, Las Vegas, Los Angeles, Milwaukee, Minneapolis, New Jersey, New York, Pittsburgh, Phoenix, San Diego and San Francisco. For more information, go to www.derse.com.
Spoiler Alert! Derseís EXHIBITOR2012 Campaign Revealed
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