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MRA Experiential Tours and Equipment Changes Ownership
After 25 years, Michigan-based MRA experiential tours & equipment is proud to announce a change of ownership to long-time MRA employee and former Executive Vice President, Tony Amato.
Under the new leadership of President/CEO Tony Amato, MRA has begun to enact plans to broaden operations as they relate to mobile marketing to better serve clients and provide a greater portfolio of services. "The company is poised for great things", states Tony. "Our ability to adapt and innovate to satisfy our clients' unique needs has allowed us to maintain our position as a leader in the experiential marketing field. I look forward to continuing MRA's great legacy and successfully writing the new chapters of its storied life."
MRA's continued organizational improvements have resulted in substantial growth, expansion, and an enviable client roster of several Fortune 500 companies. In an effort to increase operating efficiencies, the company's relocation to Madison Heights, MI in June, 2011, consolidated three separate offices into one building. MRA's impressive new headquarters is large enough to allow sales, marketing, account services, logistics, designers, and outfitters to work synergistically under one roof.
Harry Kurtz, former President/CEO of MRA stated, "I am tremendously proud and encouraged that the company we spent 25 years building is in the hands of someone who understands and shares the vision of premium mobile tour services. I am completely confident that Tony's infusion of new ideas and energy will further the impact of MRA's success in the Marketing industry."
MRA experiential tours and equipment is a premier partner for mobile tours. They build live brand experiences by engaging the target audience and stimulating the human senses with brand messaging in a controlled, comfortable environment. MRA provides the setting for a one-to-one dialogue delivering a first-hand immersive experience and brand interaction. MRA offers a full range of services from vehicle acquisition and outfitting, to tour logistics and management. MRA has developed mobile experiential tours for some of America's most iconic brands, such as Mitsubishi, Boeing, Rocawear, Library of Congress, American Welding Society, Meijer, Motorola, Siemens and Smithsonian. For more information go to www.goMRA.com.
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