WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It Show eTrak FastTrak Certification Awards News Advertise
News
Breaking
News
Associations/
Press
Awards
Company
News
International
New
Products
People
Shows
& Events
Venues
& Destinations
EXHIBITOR
News
trending
submit your news
email newsletter
Company News, People
Derse Names Pete Riddell Executive Creative Director
1/10/2013
Derse is pleased to announce that Pete Riddell has been named Executive Creative Director.

Pete has more than 14 years experience in the marketing industry and has been with Derse since 2002. In his role as Executive Creative Director, Pete will lead a multi-disciplinary creative team in the pursuit of results-driven face-to-face marketing initiatives on behalf of Derse clients.

Pete has helped drive some of Derse's most successful experiential programs for its clients. His work has spanned the development of engagement strategies, documentaries, immersive environments, custom interactive engagements, audience acquisition and awareness campaigns. He has also had a hand in the development of some of Derse's most successful and award-winning promotional campaigns, including an immersive simulation of a schizophrenic episode to educate psychiatrists and caregivers, an automotive hand raiser campaign that exceeded measurement targets by 61%, and an award-winning campaign for Derse that cut through the din of a crowded trade show floor by using total silence as its primary tactic.

"Pete is one of Derse's-and the industry's-most effective storytellers," said David Sherman, Derse's Vice President Creative Services. "His imagination is the spark behind many of Derse's most successful face-to-face marketing programs."

Pete received a B.A. in Professional Writing from Waynesburg College in Waynesburg, Pennsylvania and a Master's degree in Corporate Communications from Duquesne University in Pittsburgh.


About Derse
Founded in 1948, Derse is a complete face-to-face marketing agency headquartered in Milwaukee with locations in Atlanta, Chicago, Dallas, Indianapolis, Las Vegas, Los Angeles, Minneapolis, New York, Pittsburgh, Phoenix, San Diego and San Francisco. Derse's smarter approach to building client sales and managing their trade show, marketing environment and event programs brings true accountability to the creative solutions we provide. Derse is currently ranked #4 in the nation in the Event Marketing category by Advertising Age magazine and was the first in its industry to receive Silver-level LEED certification for its national headquarters. For more information, visit www.derse.com.


Contact:
elewin@derse.com





More information about Derse...





FIND IT - MARKETPLACE
Tabletop
Flexi Display Marketing
Training Programs / Seminars
Trade Shows On Steroids Training
Designers
Studio Ralph Tullie
Pop-Up
Colorado Timberline
>> More Products





Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Additional Content
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Exhibition
Networking
Certification
Get the Brochure
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Sessions
Certification
Sponsor
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Reasons to Enroll
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Euroshop Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 206 South Broadway, Suite 745, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott