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Hill & Partners Brings Polartec to OutDoor Friedrichshafen 2013
Hill & Partners demonstrated its consistent ability to provide service to both national and international clientele by creating a distinctive Custom Branded Environment for long-time client Polartec ®, showcased at OutDoor 2013, a leading global trade fair and central meeting place for the international outdoor industry, held July 11-13 in Friedrichshafen, Germany.
Polartec®, which Hill & Partners has maintained as a client since 1995, exhibited at OutDoor Friedrichshafen 2013 with an expanded 18 x 14 meter Custom Branded Environment that featured the brands and garment designers announced as winners of the Polartec® APEX Awards. The awards annually recognize those designers and companies that produce the most outstanding and innovative Polartec® products.
The creative team at Hill & Partners worked with Polartec® to successfully incorporate all APEX Awards winners throughout the thematic Branded Environment; achieved by utilizing eye-catching overhead signage, large vibrant wall murals, video looping APEX Awards on various strategically placed monitors, and lining the outer aisle walls of the custom branded design with lenticular three-dimensional style posters that effectively caught the eye of passers-by.
As it has in past years, Hill & Partners assisted Polartec® in the coordination of the annual first-night party, held within the Custom Branded Environment; this year’s festivity was in harmony with the APEX Awards theme, with Hill & Partners providing a red carpet roll out, staging area, audio-visual equipment and a fabric backdrop for award presentation photo opportunities. As such, Hill & Partners once again established its proficiency at partnering with their clients to flawlessly execute not only design, but to also integrate campaigns, themes and concepts through parties, promotions and other exhibiting experience activity.
In addition to complementing Polartec’s APEX theme, the ample Custom Branded Environment provided generous space for product and garment display, seating, private meeting areas and organized storage. The spacious property also incorporated a large functional kitchen and bar where refreshments were provided to visitors.
“It was a thrill to once again bring Polartec® to this premier international trade show,” said Michael McMahon, President and CEO of Hill & Partners, Inc. “Our reputation for providing service and Branded Environments world-wide has long been recognized; we take pride in the numerous branded projects we have designed and managed abroad and in the wide network of partners we maintain both nationally and internationally.”
About Hill & Partners
Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable Branded Environments. H&P is your full-service brand team with a network of skilled partners throughout the country and the world. They provide professional exhibit program management, plus a variety of project based brand communication services. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Demandware, Samsonite and National Grid. For additional information, call 617.471.7990, visit www.hillpartners.com or find the company on Facebook, LinkedIn and Twitter.
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