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Hill & Partners, Inc. Brings GTECH to El Congress in Tel Aviv with Custom Branded Environment
Hill & Partners, Inc. again displayed its strong international presence by designing a Custom Branded Environment for GTECH, displayed at the 2013 EL Congress (7th European Lotteries Congress), held June 3-6 in Tel Aviv, Israel.
The creative team at Hill & Partners designed and managed a striking 10m x 9m circular Custom Branded Environment that successfully spotlighted the GTECH product line through the use of work and demo stations. The circular design of each station provided ample space for GTECH product demos, information gathering and conversations with GTECH representatives.
Other prominent features of the appealing Branded Environment included a 13-foot high internally lit fabric backdrop, fit with custom-designed graphics and paired with the effective use of monitors along an illuminated metallic back wall.
Visitors to the GTECH Custom Branded property were provided a sophisticated, yet comfortable bar and seating area. A canopy, headed by three-dimensional GTECH logos, served a dual function of providing high visibility and creating a separated space for private discussions.
GTECH is a major gaming technology and services company, recognized as the global leader in the online lottery industry.
Hill & Partners has partnered with GTECH for more than 12 years, supporting the company at national and international trade shows.
“Once again, it was a pleasure to work with GTECH at this prestigious international congress, this year located in Tel Aviv, one of the most interesting cities in the world,” said Michael McMahon, President and CEO of Hill & Partners, Inc. “We’re proud of our long-term relationship with this leading, global company and of our ability to provide appealing and innovative Branded Environments that showcase the GTECH brand to both domestic and international audiences.”
About Hill & Partners
Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable Branded Environments. H&P is your full-service brand team with a network of skilled partners throughout the country and the world. They provide professional exhibit program management, plus a variety of project based brand communication services. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Demandware, Samsonite and National Grid. For additional information, please call 617.471.7990, visit www.hillpartners.com or find the company on Facebook, LinkedIn and Twitter.
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