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marketech360 Publishes New WhitePaper: 'What’s Next in Meetings and Conferences?'
8/29/2013
marketech360, a company that specializes in trade show training and trade show metrics to improve exhibit performance has just published their latest whitepaper - What's Next in Meetings and Conferences?. The paper identifies key factors that are affecting not only attendance at conferences and expos, but how information is exchanged at these events.

Two primary drivers are noted in the paper as affecting trade shows, conferences and meetings. 1. Technology and 2. The economy. "The global economic situation has and will continue to affect attendance, depending on the sector for at least the next year or two", said Marc Goldberg, Founder, and Partner of marketech360. The article discusses how companies that exhibit and show organizers need to change their thinking and create different incentives to drive attendance to events and their exhibits.

Additionally, technology has created a whole new set of trends and demands for how the conference attendee learns and prefers to receive information.

To receive your complimentary copy of this latest whitepaper "What's Next in Meetings and Conferences" visit the marketech360 website at www.marketech360.com/complimentary-information-3/


About marketech360
marketech360 is a full-service trade show training and trade show metrics company with offices in West Dennis, MA, San Antonio, TX, Birmingham, AL, and Minneapolis, MN. The company's associates provide customized training and performance measurement. Programs, products and services are available at a number of different price points which helps companies with any level of budget take advantage of the marketech360 offerings. For more information, visit www.marketech360.com.


Contact:
holly@marketech360.com


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