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marketech360 Publishes New WhitePaper: 'What’s Next in Meetings and Conferences?'
marketech360, a company that specializes
in trade show training and trade show metrics to improve exhibit
performance has just published their latest whitepaper - What's Next in
Meetings and Conferences?. The paper identifies key factors that are
affecting not only attendance at conferences and expos, but how
information is exchanged at these events.
Two primary drivers are noted in the paper as affecting trade shows,
conferences and meetings. 1. Technology and 2. The economy. "The global
economic situation has and will continue to affect attendance, depending
on the sector for at least the next year or two", said Marc Goldberg,
Founder, and Partner of marketech360. The article discusses how companies
that exhibit and show organizers need to change their thinking and create
different incentives to drive attendance to events and their exhibits.
Additionally, technology has created a whole new set of trends and demands
for how the conference attendee learns and prefers to receive information.
To receive your complimentary copy of this latest whitepaper "What's Next
in Meetings and Conferences" visit the marketech360 website at www.marketech360.com/complimentary-information-3/
marketech360 is a full-service trade show training
and trade show metrics company with offices in West Dennis, MA, San
Antonio, TX, Birmingham, AL, and Minneapolis, MN. The company's
associates provide customized training and performance measurement.
Programs, products and services are available at a number of different
price points which helps companies with any level of budget take advantage
of the marketech360 offerings. For more information, visit www.marketech360.com.
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