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CEIR and DoubleDutch Partner to Deliver a Mobile App for Predict
9/12/2013
The Center for Exhibition Industry Research (CEIR) announced it has selected DoubleDutch, a provider of mobile applications for the exhibition and meeting industry, as the mobile app provider for CEIR Predict, the exhibition industry's premier outlook conference. Slated for today, 12 September 2013 at the Waldorf Astoria in New York City, Predict uses the CEIR Index as the foundation for the event and for providing an objective measure of the annual performance of the exhibition industry, measuring year-over-year changes and predictions through 2015.

By working with DoubleDutch, CEIR is taking its mobile app offering to the next level for Predict attendees. Key information about Predict is easily accessible which means attendees can quickly access the tools and information they need from their mobile devices, and after the event, the information is updated and can be accessed from anywhere, at any time which keeps content relevant and fresh for the user.

Attendees will interact with presenters and colleagues throughout the day to share best practices, ideas and future strategies including projected event growth, merger and acquisition strategies and planned launches. Attendance is limited to exhibition organizer executives, merger and acquisition firms, private equity firms, debt providers, investment firms and the financial press to allow for an intimate, high-level idea exchange about the future of the exhibition industry and implications for specific business sectors and their supporting exhibitions.

DoubleDutch CEO, Lawrence Coburn, said, "We are very excited about this partnership with CEIR. As CEIR is a thought leader in exhibition industry research, this partnership confirms the confidence event professionals have in DoubleDutch. Events like CEIR Predict are important to the industry, and we are happy to be a part of it."

CEIR Executive Director Cathy Breden, CAE, CMP said, "Not only is the advanced technology in line with strategic objectives of providing turnkey solutions for its Predict attendees, but it also offers an innovative service for a technologically savvy event. DoubleDutch's technology will enhance the experience for attendees when it comes to easily accessing presentations, speakers and session information, and CEIR is excited to collaborate with DoubleDutch to implement this tool."

Made widely available for a variety of users, DoubleDutch is providing a native app for iPad, iPhone, and Android, and Android tablets. For BlackBerry users on RIMS 6.0, the app is also available on web-based HTML5.


About DoubleDutch
DoubleDutch is an award-winning provider of mobile event applications, with a unique focus on capturing and surfacing data from live events. The first to bring a data-driven technology approach to the event industry, DoubleDutch excels at processing vast amounts of mobile app engagement data into unique, actionable insights to better serve customers, partners, and other event stakeholders. Companies like SAP, AMEX, Cisco, Dell, 3M, Nationwide, UBM, and Estee Lauder, rely on DoubleDutch to engage participants through mobile. Thrill attendees and demonstrate event ROI with a DoubleDutch mobile app today. For more information, visit http://doubledutch.me.

About CEIR
CEIR serves to advance the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering knowledge-based research tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position. For additional information, visit www.ceir.org.


Contact:
sbrower@ceir.org


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