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Licensing Expo 2014 and International Home + Housewares Show Announce Collaboration
Advanstar Licensing, organizers of Licensing Expo, and the International Housewares Association, organizers of the International Home + Housewares Show, announce a new collaboration to cross-promote their two complementary trade shows in 2014.
The International Home + Housewares Show represents the $305 billion housewares market and features 2,143 exhibitors and 60,000 attendees. Licensing Expo represents the $230 billion licensing and brand extension market and features over 5,000 character, entertainment, art and consumer brands and attracts more than 15,000 attendees.
“Advanstar Licensing is thrilled to be collaborating with the leading event for the housewares market. When we realized that all of our exhibitors would benefit from attending their show and vice versa, we decided to build this collaboration,” says Jessica Blue, Vice President of Licensing Expo.
When brand owners who exhibit at Licensing Expo attend the International Home + Housewares Show, they will be inspired by the latest consumer trends and product development in dining, design, décor and kitchenware. For brands looking to extend their presence in the home, they can then attend Licensing Expo and meet the manufacturers and retailers who can bring that plan to life. The new collaboration will see the show organizers cross-promote their respective events via direct marketing, editorial and co-hosted seminars.
Mia Rampersad, Vice President of the International Housewares Association and not-for-profit owner and operator of the International Home + Housewares Show, added, “For housewares and home goods suppliers, licensing has become a significant part of many companies’ growth strategy. We look forward to opening up this opportunity to more companies in our industry.”
The International Home + Housewares show takes place March 15-18, 2014 in Chicago. Licensing Expo, sponsored by the International Licensing Industry Merchandisers’ Association, takes place June 17-19, 2014 at the Mandalay Bay Convention Center in Las Vegas.
About Licensing Expo
Licensing Expo (www.licensingexpo.com) is the licensing industry's largest annual event. A trade show for leveraging properties and brand equity to develop merchandise, Licensing Expo attracts more than 400 exhibitors representing more than 5,000 brands and properties in entertainment; sports; fashion and apparel; publishing; art and design; automotive; animation/anime; home and housewares; and lifestyle. Exhibitors include Fortune 500 consumer brands, film studios, publishing houses and other creative agencies. Attendees from more than 80 countries represent the world's leading retailers, licensees, manufacturers, distributors and licensing agents. Licensing Expo is owned and organized by Advanstar Communications, Inc., is sponsored by the International Licensing Industry Merchandisers' Association (LIMA), and is affiliated with License! Global magazine and Brand Licensing Europe.
About Advanstar Communications, Inc.
Advanstar Communications, Inc. (www.advanstar.com), producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to “connect our customers with theirs.” Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.
About The International Home + Housewares Show
The International Home + Housewares Show is held in March in Chicago and showcases products for every room in the home, inside and out: From gourmet specialty foods and products to kitchen electrics and appliances, bakeware and kitchen tools to home décor and tableware, space organizers and storage systems to home healthcare, home-office furnishings and pet supplies. The Show is among the top 20 largest U.S. trade expositions; top 5 in Chicago. The 2013 Show attracted 60,000 attendees, including more than 21,000 buyers--30 percent of them from 100 countries outside the U.S.
About The International Housewares Association
The International Housewares Association is the 75-year-old voice of the housewares industry, which accounted for (US) $305.5 billion at retail worldwide in 2011. The not-for-profit, full-service association sponsors the world's premier exposition of products for the home, the International Home + Housewares Show, and offers its 1,700 member companies a wide range of services, including industry and government advocacy, export assistance, State-of-the-Industry reports, point-of-sale and consumer panel data through Housewares MarketWatch, executive management peer groups, a unique Web-based community at www.housewares.org and group buying discounts on business solutions services.
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