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Switch Owners Show Employee Appreciation at Annual Field Day Event
Hilarious physical and mental challenges, fun-lovin' trash talk, colorful costumes and a lot of teamwork are on tap for Switch: Liberate Your Brand's annual employee Field Day on Friday, Sept. 20.
For the past seven years, owners of the St. Louis-based experiential marketing agency, Mike O'Neill, John Nickel and Kevin Quigley, have sponsored an employee Field Day at Tower Grove Park to encourage meaningful interaction between employees, show their appreciation for their skills and do for themselves what they do the rest of the year for clients such as vitaminwater, St. Louis Cardinals, Muscle Milk, Budweiser, 5-hour Energy and Elsevier. Switch's owners spend $30,000 annually on the teambuilding event.
"We dedicate 364 days a year to making sure consumers are engaging with our clients' brands, but one glorious fall day each year we 'walk our talk' and bring our own brand to life. As an independent agency, the day represents everything we're about: smart, fun, engaging people working together toward a common goal," said Switch CEO Mike O'Neill. "Field Day is a great way for us to interact in meaningful and fun ways with colleagues we don't always get to spend a lot of time with on a daily basis. Everyone walks away from the day having learned something new about a co-worker and created lasting experiences, stories and bonds worth sharing all year round."
Switch Field Day Video: vimeo.com/55129105
Each year, 15 employees are appointed Field Day commissioners and officials in charge of organizing the day-long event and devising nine custom-designed, interactive and often-times hilarious challenges that fit the company's brand, culture and employee personalities. This year's challenges included names like: Make Your Margin; Picture Pages; Hi, My Name Is?; Switch Ball Sling; Unsinkable Blake and Chain of Foos (yes, that's not a typo). Excitement builds several weeks before the actual event as employees pick their teams NFL draft-style, determine team names, themes, costumes, campaigns and create promotional materials to generate team awareness, win the hearts of judges and psyche each other out. Competing against each other, winning teams are awarded gift certificates, cash, vacation days and attendance prizes for their efforts.
"Creating a day-long event to appeal to our 130 employees with varying interests, abilities and ages is challenging, but we feel it's critical to have the right mix of intellectual, physical and social challenges and a structure that allows everyone to participate in a meaningful way," said O'Neill.
Hitting a high note with employee appreciation and teamwork, Switch reported one of its best years in sales in 2012 with $48 million. Switch also increased its full-time HQ staff and field marketing staff to more than 1,300 nationwide in 2012.
Switch is an independently-held, experiential marketing agency working with companies and brands who share their belief in the power of engagement to drive behavior-changing results. Switch specializes in brand and sponsorship activation programs, field marketing, digital media, consumer and corporate events. For more information, visit www.liberateyourbrand.com or @liberate.
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