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Ciena Elevates its Business with a Revolutionary Two-Story Tractor Trailer
Ciena, a leading network solutions company, has selected IMG LIVE and Kentucky Trailer Technologies to reinvigorate its touring Innovation Lab experience. Designed to provide a more engaging, more informative and more tailored customer environment, the new truck gives Ciena an impressive studio to educate and entertain customers with hands-on learning and real-time demonstration of their innovative product portfolio.
The Innovation Lab hit the road May 13 outside the main entrance to Comerica Park before a Detroit Tigers baseball game. This state-of-the-art 53' double expandable, two-story trailer features a double glass door entryway, five specialty racks of Ciena's current equipment offerings, 92" Diagonal 4-screen video wall, guest registration area, full-service kitchenette, half bathroom, and an upstairs lounge area that features a 17' conference room with 70" screen. In addition, the truck has been designed with interchangeable interior and exterior signage panels that are switched out and customized before every customer engagement.
"When we set out to design a new vehicle experience, we wanted to bring a unique platform to the competitive marketplace and our customers. This vehicle allows us to provide co-partner branding opportunities, live networking demos of our equipment, and ease of operation - all of which we couldn't do previously. And, our customers can speak directly with our experts in a relaxed lounge environment. There's even a private conference room for customer presentations and employee training. As a company that provides leading technology, we partner with companies that are also progressive and leaders in their respective businesses. That's why we selected IMG LIVE and Kentucky Trailer Technologies," said Alison Becker, Senior Director Global Event Marketing.
Joe Belcher, VP Client Services IMG LIVE said, "As an experiential marketing agency that connects brands with targeted audiences through live environments, we are excited to partner with Ciena and Kentucky Trailer Technologies to bring this innovative experience to market. We're looking forward to delivering the Innovation Lab Tour to select Ciena customers, and measuring their response using this new vehicle platform."
"This is only the 7th trailer of its kind ever built." noted Tom Harper, VP Sales & Marketing Kentucky Trailer Technologies. "The mobile platform is unique in its size with over 1,000 square feet of space, two-story appearance, and unique operation. This was a complex specialty vehicle given all the intricate equipment and cooling requirements involved. With a wireless, hand held remote control device, the time spent getting ready for an appearance is roughly 1/3 of other mobile exhibits on the road. That allows Ciena to spend more of their time directly with their customers."
View a video of the Innovation Lab trailer at www.ciena.com/connect/blog/Inside-Cienas-revolutionary-new-mobile-demo-lab.html
Ciena is the network specialist. We collaborate with customers worldwide to unlock the strategic potential of their networks and fundamentally change the way they perform and compete. Ciena leverages its deep expertise in packet and optical networking and distributed software automation to deliver solutions in alignment with OPn, its approach for building open next-generation networks. We enable a high-scale, programmable infrastructure that can be controlled and adapted by network-level applications, and provide open interfaces to coordinate computing, storage and network resources in a unified, virtualized environment. To stay on top of recent news, financial results and other important announcements and information about Ciena, visit www.ciena.com or call Jamie Moody at (214) 995-8035.
About IMG LIVE
IMG LIVE is a world-class experiential marketing agency that specializes in the design, fabrication, production and management of brand marketing events. Since 1998, IMG LIVE has produced over 50,000 live consumer engagements that educate, excite and inspire audiences to adopt brands into their lives. Today, they offer customers award-winning strategy, creative and production capabilities that bridge physical events with digital/social environments.
For more information, visit www.imglive.com or call Joe Belcher at (404) 307-9462.
About Kentucky Trailer Technologies
Kentucky Trailer Technologies' custom specialty vehicles are engineered and built to withstand the rigorous demands of continuous duty and over-the-road travel, providing years of dependable service. In business since 1879, and with thousands of units on the road, our trailers and specialty vehicles are renowned for their innovation, quality and ease of use. With state-of-the-art design and engineering expertise, Kentucky Trailer Technologies' products assure mission versatility with cutting-edge communications systems, robust electrical and climate control systems, and flexible interior design packages.
For more information, visit www.kytrailer.com or call Tom Harper at (248) 960-9700 X-116.
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