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HCEA 2012 State-of-the-Industry Report Indicates Positive Benchmarks
The Healthcare Convention & Exhibitors Association (HCEA) released its State-of-the-Industry Report, which features data reported for 947 events worldwide in 2012 (708 U.S. events) with research indicating many positive benchmarks reported for 2012 and 2013 that reflect more growth potential.
The report, which is available for HCEA members only, features trend data covering time spans up to 15 years in length (30,000 plus meetings in the last 10 years) to show historical context. The statistical and demographic information collected is used to track market trends, identify areas of opportunity for healthcare marketers and provide a venue for specialized healthcare convention marketing research. The number of healthcare meetings reported to HCEA varies from year to year and represents a broad array of meeting types and sizes.
Responding healthcare companies who are regular members of HCEA, indicated that the majority (69%) expect to exhibit at roughly the same number of events in 2014 as 2013, with another 17% expected to exhibit more. These same member companies indicated positively that they expect to maintain or increase their spending in a number of common exhibit marketing areas including news table top exhibits, interactive multimedia presentations and lead retrieval.
The annual report features the following essentials:
· · Trends in the Top 50 Largest Medical Meetings
· · Professional Attendance
· · Cost Per Attendee Ratios for Different-Sized Events
· · Exhibit Space Costs
· · Total Exhibits and Net Square Footages
· · Location Trend Analysis
· · Inflation, National Labor Data and Gross Domestic Product
Based on the report, given ongoing healthcare legislation and evolving regulations, it still remains to be seen whether changes in healthcare will boost or stymie a rebound in attendance and exhibits at medical shows. However, the leading indicators point to cautious optimism for healthcare exhibits and conventions moving forward.
More information regarding the HCEA State-of-the-Industry Report is available at
The Healthcare Convention & Exhibitors Association (HCEA) is the only association solely dedicated to improving the effectiveness and promoting the value of all conventions, meetings and exhibitions for the healthcare industry. HCEA represents organizations involved in healthcare exhibitions and conventions. For more information, go to
HCEA 2013-2014 Officers and Directors Elected
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