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ExpoBee Implements its Innovative Industry Tracker Service for productronica
ExpoBee, the leading provider of personalized newsfeeds for event communities, has implemented their innovative Industry Tracker service for productronica, the international trade fair for innovative electronics production.
ExpoBee’s Industry Tracker was a perfect fit for productronica, which has nearly 1,200 exhibiting companies. The bi-annual event, to be held November 12-15, 2013 in Munich, Germany, attracts thousands of key decision makers and innovators from more than 35 countries looking to connect and do business. Industry Tracker gives them the ability to remain engaged on a year-round basis via a personalized newsfeed each subscriber creates with content from any of the exhibiting companies and 30 show categories. Industry Tracker empowers members of the entire electronics production community with relevant information tailored to their specific interests, 365-days-a-year.
ExpoBee’s Industry Tracker is much more than just a news aggregation tool, however; it’s a turnkey platform that delivers valuable benefits for the entire event industry.
For event organizers, the easy-to-use platform accomplishes what so many solutions in the past have failed to do: keep audiences engaged year-round. Industry Tracker is a fully automated service implemented in a branded environment, further reinforcing top-of- mind status for organizers. After a one-time setup, the system requires little to no intervention.
"The electronics production industry is in a constant state of change. This results in an overwhelming amount of content,” states Christian Rocke, productronica’s Exhibition
Director. “Industry Tracker helps our audience filter unwanted noise and get just the news they want. Industry Tracker fully supports our strategy of providing value to our audience year-round.”
productronica exhibitors also reap huge rewards from ExpoBee’s technology. They enjoy constant engagement with a wide range of motivated buyers. And with the Industry
Tracker Dashboard, exhibitors get a topline view of how many subscribers are tracking, commenting on, and sharing their news. For access to event deeper analytics, exhibitors can upgrade to Premium status.
“productronica is an event where Industry Tracker will really shine,” says Richard Dobson, VP Sales USA at ExpoBee. “It is a well-respected, global event with an enormous audience. We’re presenting that audience with a unique, personalized news service, while providing organizers with a constant flow of actionable information, from community behaviors to trending industry topics. We’re very excited about our partnership with productronica. ”
Request a demonstration and learn more about ExpoBee’s Industry Tracker at
Founded in 2007, ExpoBee™ is a technology innovator offering interactive business engagement platforms and applications that provide exhibition organizers a distinct competitive edge. By combining innovative technologies, data intelligence and targeted marketing tools, ExpoBee empowers and optimizes community engagement, year-round.
For more information, visit www.expobee.com.
productronica is the world’s leading trade fair for innovative electronics production and is supported by the Productronics Association in the German Engineering Federation (VDMA) as a conceptual partner. It has taken place in Munich every two years since 1975 and is a core element of the electronics trade fair network of Munich International Trade Fair. This network includes the leading global trade fairs, electronica, and productronica, held in Munich, as well as leading regional trade fairs in Hong Kong, China, and India. In 2011,189 exhibitors from 39 countries and 38,072 visitors took part in productronica. electrical energy storage (ees), the International Trade Fair for Energy Storage, Batteries and Innovative Manufacturing which will be held in conjunction with productronica 2013. Visit www.productronica.com for more information.
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