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Exhibit Surveys CEO to Present Trade Show ROI at Marketing Profs’ B2B Marketing Forum
Exhibit Surveys, Inc. announced that Jonathan “Skip” Cox, CEO and president, will present a session at the upcoming Marketing Profs’ B2B Marketing Forum.
Who: Jonathan “Skip” Cox, CEO and president, Exhibit Surveys Inc.
What: How to Measure Tradeshow ROI and Optimize Your Future Investments
When: Thursday, October 10, 2013, 11 a.m.
Description: Measuring the results of your trade show marketing is essential for reporting Return On Investment (ROI) to upper management, but today's event marketers need to move beyond justifying their programs.
Marketers need more predictive information to help make strategic and tactical decisions that will lead to smarter allocation of budgets and improved performance. In this session, we'll show you a proven approach to accurately measure the results of events. Specific measurement tools (surveys, RFID, video analysis, social media analysis, etc.) will be presented to illustrate how to measure objectives of all types and to identify strengths and weaknesses.
Attendees will learn:
• Several different tools that will help in event planning and in
• How to benchmark yourself against your competition
• Strategies to make better decisions for future events
For More Information:
About Exhibit Surveys, Inc.
Celebrating 50 years, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents.
Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter, LinkedIn, and visit
or call 1.732.741.3170. To download free white papers, “Keys to Developing an Attendee Growth Strategy” and “Beyond ROI and ROO: Using Measurement to Enhance Decisions and Improve Exhibit Results,” go to
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