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MC2 Exhibit for Interacoustics Takes Best in Show at AAO-HNS in Vancouver
MC2 ("MC-squared") is pleased to announce that their client Interacoustics has taken Best in Show – Island booth at AAO-HNS (American Academy of Otolaryngology—Head and Neck Surgery) annual meeting and expo in Vancouver.
The inspiration for the exhibit was sound and its opposite—silence.
Interacoustics, manufacturer of hearing equipment, wanted an elegant translation of the new look for their brand. MC2 Chicago interpreted the look with simple shapes reminiscent of the sound bars on an audio device and calm tertiary colors. The space was imbued with a sense of stillness and quiet. The result transcended mere interpretation to capture the essence of the Interacoustics’ brand.
Launched as a 20×30 for the Audiology Now! conference in Anaheim last spring, the booth caught the eye of show organizers at this past weekend at the AAO-HNS Expo in Vancouver. The AAO Program Advisory Committee walked the exhibit hall in search of the best exhibits at the 2013 show.
Interacoustics’ 20×20 version of their exhibit won Best in Show for island booth meeting the criteria of appearance, education and activities.
Appearance: The exhibit showed excellence in its overall appearance including use of signs, pictures, demonstration models, video and general eye appeal.
Education: The booth representatives were professional in their approach and appearance, courteous and helpful towards all attendees. The booth was well-staffed at all times.
Activities: The company conducted itself in accordance with the exhibitor rules and regulations.
"We are very proud of this booth design. Winning the best booth in the island category is a big deal for us," said Kathryn Sutherland, marketing manager for Interacoustics. "Working with the staff at MC2 has been exceptional."
Photos of the Interacoustics booth can be seen on Flickr.com
MC2 ("MC-squared") is a recognized leader in the exhibit and event marketing industry. The company designs, builds and manages integrated marketing programs for events, exhibits, and brand environments for the world's best brands. The company has 12 locations in the U.S. and Germany to serve their clients. For more information, go to www.mc-2.com
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