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Visit Tampa Bay's Convention Sales Team Exceeds Goal for FY 2013
Visit Tampa Bay's Convention Sales team ended the 2013 fiscal year surpassing the most aggressive room night goal in the company's history. Closing on Sept. 30, the team achieved 450,805 room nights and 530 bookings, exceeding its goal of 440,000 room nights and 450 bookings. The total projected economic impact exceeds $262 million.
This year's sales strategies comprised of offering incentives to reach meeting planners in new markets, which included Citywide deals on the Convention Center and nearby hotels, gift card rewards and complimentary only-in-Tampa Bay experiences. The team also gave special focus to small meetings, which accounted for 208 bookings and over 20,000 room nights.
"The Convention Sales team worked with our partners in the community to pursue new business with a goal of continuing to put Tampa on the map," said Santiago Corrada, President and CEO of Visit Tampa Bay. "Not only did conventions and meetings contract for multiple years, but we contracted new national and international meetings that we are looking forward to introducing to Tampa."
Major bookings range from the IIFA Weekend & Awards for June 2014, American Fisheries Society, National Sheriff's Association and several three-year deals including the National Marine Manufacturers Association and Avid Center. Large short-term deals were also contracted for 2014, including 9,300 room nights for YMCA Gymnastics Championships and 4,400 room nights for Siemens Medical.
"From our community partners to our Board of Directors, we had a system of support and encouragement that fostered our dedication and hard work," said Alex Kaptzan, Vice President of Convention Sales at Visit Tampa Bay. "Our team was re-energized this year with new leadership and strong support from the entire organization, as well as new sales strategies that will now allow us to continue to excel."
ABOUT VISIT TAMPA BAY
Visit Tampa Bay leads the effort of economic development through tourism. The mission of Visit Tampa Bay is to create vibrant growth for the Tampa area by promoting, developing and expanding a united visitor industry. The independent not-for-profit organization represents more than 700 businesses throughout Tampa Bay and promotes the area as a choice destination for conventions and visitors. For more information go to www.VisitTampaBay.com.
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