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Industry Veterans Launch 'The Originators'
You may not know it, but you probably worked with the Originators before. Remember those ingenious, artistic abstract-shaped costumes made of stretch-fabric with dancers performing inside? Or those highly imaginative stretch-fabric stage elements that enhanced the theatrical experience and created complete event environments? All of these elements were the creative brainchild’s of Originators’ principals, Debra Roth, founder of Pink Inc., and Marc Posnock, co-founder of Transformit, the two people most responsible for originating fabric structures in the events industry over twenty years ago.
Debra and Marc are making a grand comeback with the Originators. They look forward to their work ahead and making the creative process more collaborative, fruitful and satisfying than ever before by integrating traditional design principals with new technologies and the latest trends.
Debra Roth is ecstatic about the new business, “It may be a bit presumptuous to quote Apple, but The Originators promises to design differently, think differently, and help produce events that are different. We want to create that same excitement when we were just starting out in the industry.” And with so many advances in digital technology and materials, Debra continues, “The Originators will be at the forefront, ready to originate again by incorporating what’s new and unique. Our goal is to put creativity in the palm of our client’s hands and let their imaginations take over as we guide them through a customized creative process that leads to the ‘Wow!’“
“We’re definitely looking forward to this next chapter of our careers,” explains Marc Posnock, principal. “It’s like going ‘back to the future’- we’re originating again…creating concepts and event environments that no one’s ever seen, just like the old days, but now we’re progressive… with a broadened palette that’s become incredibly sophisticated.”
The Originators is a lively, new boutique whose creative niche is 3-D space design, fabric décor installations and live special effects for events, exhibits, environments and experiences.
Look out for the Originators coming to an event, experience or exhibit near you. Call on them if you need innovative fabric structures, 3D projections and sculptural forms that incorporate diverse, new materials. For more information, go to www.originatorsdesign.com
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