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Hill & Partners Brings Louis Garneau to Interbike 2013
Hill & Partners, Inc. partnered with Louis Garneau to again bring the innovator in the world of cycling to Interbike 2013, held September 18-20 at the Las Vegas Convention Center.
The creative team at Hill & Partners designed and managed a 40x50 Rental Branded Environment in which to showcase Louis Garneau’s wide ranging product line, including bicycle frames, biking apparel and shoes.
Partnering closely with the marketing staff at Louis Garneau, the full service brand team at Hill & Partners met the challenge of creating a distinctive branded environment through the use of slat walls and mannequins to display products.
The spacious property was the perfect vehicle for a dramatic main tower to showcase the Louis Garneau high-end bicycle frames. Bold graphics emblazoned on the tower in addition to three-dimensional visuals incorporating the Louis Garneau brand logo gave the sophisticated Branded Environment an added pop of appeal.
A private area located to the rear of the exhibit provided a quiet and comfortable space for company representatives to hold meetings. The translucent tube and fabric structure also allowed Louis Garneau personnel an opportunity to present clothing and shoe samples that were attractively displayed on bar tables and stools.
“This was our first year teaming up with Hill & Partners for Interbike. From design to setup and dismantle facilitation we were extremely happy and look forward to working with them in the future,” said Heidi Myers, Public Relations & Marketing Coordinator at Louis Garneau USA Inc.
“We’re proud of the design we created for Louis Garneau and the attention it received at this premier industry trade show,” said Rick Lenz, Account Manager at Hill & Partners, Inc. “This was a true team effort for Hill & Partners from account management to design and sales – we all worked together to make the project a success for the client.”
About Hill & Partners
Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable Branded Environments. H&P is your full-service brand team with a network of skilled partners throughout the country and the world. They provide professional exhibit program management, plus a variety of project based brand communication services. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Demandware, Samsonite and National Grid. For additional information, please call 617.471.7990, visit www.hillpartners.com or find the company on Facebook, LinkedIn and Twitter.
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