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3D Exhibits Creates Sizzle Award-Winning Exhibit for Hill’s Pet Nutrition
Hill’s Pet Nutrition, Inc., has won an EXHIBITOR magazine Sizzle Award for its exhibit marketing program at the Western Veterinary Conference held in February of this year. 3D Exhibits created the exhibit environment for the program: a custom booth resembling a suburban home that reinforced Hill’s message that Hill’s Metabolic Advanced Weight Solution achieved an 88% success rate during in-home trials.
The exhibit details and finishes—from green exterior siding to gabled roof—reinforced Hill’s message of success at home. The environment included a porch were visitors waited for entry into the exhibit and were introduced to the message, a living room where they heard a product presentation, and a patio where they sat at café tables, enjoyed refreshments and discussed the product with the Hill’s team.
Other elements of the program included invitations to a housewarming party, ads, sponsorships—and 1,000 branded cupcakes served in just 15 minutes. Per the exit survey, an impressive 97% of visitors remembered the key message and number—88% of pets received in-home weight loss success during product trials.
About 3D Exhibits
Privately held 3D Exhibits is fiercely committed to our clients’ success. We design, fabricate and manage exhibits and events—plus deliver supporting data capture, interactive tools, marketing integration and analytics. Our focus on client service, attention to detail and total program management has propelled our sixteen-year old firm to an annual sales volume over $60 million. For more information, visit www.3DExhibits.com or email ngenarella@3DExhibits.com.
3D Exhibits' Chris Kappes Authors Book on Tradeshow Marketing
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